¡Viva La Casino Analytics Revolución!
How machine learning will change gaming Hidden away inside your data are incredible secrets. With lots of data there can be many multiples of insights locked away. But make no mistake – the data holds the answers that you are looking for. You just need to find them. And with lots of available data, you…
Read MoreRaving’s 2nd Annual Indian Gaming National Marketing Survey
Key findings indicate promotions and digital spending will increase; email at status quo In January, Raving released the second annual casino marketing study based on data from more than 80 U.S. casinos nationwide, and First Nations casino properties in two Canadian provinces. Some of the casinos that participated in the study have fewer than 250…
Read MoreThe Raving Engagement Laboratory: The Results Are In!
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving NEXT this past January, the team here at Engaged Nation had been noticing a trend developing, based on our conversations…
Read MoreLosing Money on Your Entertainment?
Here’s a different way to look at your budget One of the more common discussions that I hear all the time is, “we lost money on the show.” For example, let’s say that your show cost you $50,000. You had ticket sales totaling $30,000. You comped your top tier players free tickets, you also provided…
Read MoreThe State of Direct Mail
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently say that the State of Direct Mail is STRONG. According to Raving’s 2nd Annual Indian Gaming National Marketing Survey released…
Read MoreLaughter for a Cause – Are You In?
The Native Strong Comedy Slam returns This year we are celebrating the 4th Annual Native Strong Comedy Slam the evening of Thursday, April 19, at the stunning Smith Center in downtown Las Vegas. When Deana and I purchased Raving last year, it was with great pleasure that we continue Raving’s fundraising efforts on behalf of…
Read MoreInvest in Your Property’s Future
Put curb appeal and upkeep in this spring’s budget “Successful investing is anticipating the anticipations of others.” – John Maynard Keynes As winter turns to spring, many of us feel a sense of renewal and excitement at the idea of new beginnings and the prospect of new opportunities. We throw open the windows, deep clean…
Read MoreThe International Language? Hospitality!
Guest service around the globe I have been fortunate enough to be able to travel overseas and throughout the United States this last year, and I have discovered that there is a common language we all share and understand. It is simply in the way that we give and receive hospitality. No matter if I…
Read MoreHow to Stop Being Afraid of the Phone!
Tips to improve your tele-selling process There is such angst, anxiety and apprehension when it comes to calling guests, both from management and from hosts. The first thing that management often does is hand the hosts their list and say, “call ‘em.” Sometimes they count the calls or come up with a random number that…
Read MoreHow to Design Happiness – Part III
Creating a memorable guest experience We’ve all had that experience where our nose picks up a familiar scent and we’re instantly flooded with emotions and memories that take us back to that exact moment in time. Just from the simple smell of something from our past, we are immediately transported there – an ex-girlfriend’s perfume,…
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