Media and Advertising
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a necessary piece of our advertising puzzle. We advertised in them because they were an important resource for people (customers) in…
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Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at least it should be. Dead and gone are the days where we rely on a media sales rep to rattle…
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Maybe it’s not quite as dramatic as my headline suggests, but it is important for our marketing and operations teams to understand that digital marketing is essential for the success of the social gaming platform. To manage the expectations of your team to drive new users to the social gaming experience effectively, you should evaluate…
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Is it time to put print advertising out to pasture? During a recent internal meeting here at our agency, I posed the following question to the group, “Who has actually read a newspaper in the last 30 days? Not an online version, but an actual printed paper.” I wasn’t shocked to see that out of…
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Utilizing competitive data department feedback for your casino marketing budget As budget season rolls around, executives are busy planning, calculating, and the big one – justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes times to put the spreadsheet together, it is much less painful. The…
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Let’s talk gamification In 2004, the Yankelovich Center for Social Science Research at the University of California San Diego (UCSD) conducted a breakthrough study which showed that 65% of respondents felt that they were being “…bombarded with too much marketing and advertising.” The report went on to state that the average consumer was inundated with…
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Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your casino website is absolutely essential, and can be a powerful tool in your marketing arsenal – or it can work…
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How much of your marketing budget should go to digital and how do you know what’s working? If you are old enough to remember the popularity of “paint-by-numbers” kits then you can certainly recall the days when your casino advertising budget consisted entirely of traditional media such as TV, radio, outdoor and print. Then along…
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Providing key information about your database to your agency If you are a Marketing Director whose relationship with your player database is “till death do us part,” then you are not alone. But what if you are not getting enough analysis, or the actionable analysis you need, to make the most of your media dollars…
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How to refresh your brand In the July 2016 Solutions Magazine, we talked about the importance of doing a brand assessment through research and online tools to determine what your current brand perception is among your players, the general market, and your in-house teams. Now we’ll take a practical look at exactly how to refresh…
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