Host & Player Development
Why this is critical to your casino’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It is not the latest whiz-bang technological gizmo, 24G web speed, nor an electric car with a 1,000-mile range. No, it…
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Taking a page out of parenting five boys Over the past 15 years, I have been extremely impressed by the time management and accountability that my wife has implemented in our home with our five boys. (Yes, we have FIVE active, busy, yet amazing boys!). Their ages range from three to 14, and each has…
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Finding success by using a code of conduct for your casino player development team I’m a big fan of NCIS. I love how they are able to add funny moments to such serious ones – like life, really. Every character is unique and detailed. The character of Leroy Jethro Gibbs uses an interesting leadership style…
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We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
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Provo, UT— January 28, 2019 — At Raving Next: Indian Gaming Analytics & Marketing Conference, held at Pechanga Resort Casino, Temecula, CA – Engagex will announce the immediate availability of Host Dial Software, a click-to-call software for player development teams that increases the efficiency and accountability of casino hosts when they make phone calls. “Our…
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Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. And yet, the battle cry remains. The dissatisfaction with tiered card programs is the most recurrent discussion I’ve had in…
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Five steps to finding “new” guests using the phone The debate among Player Development teams will always be a challenge: what is the best use of my time? Nurturing existing relationships or finding “new” guests? While the answer to that question will likely always be a moving target, what I can tell you is that…
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One of the best jokes about sales people goes something like this, “Ever wonder how to get a sales person to stop working? Just put a telephone in front of them.” I have heard this joke in a variety of renditions over the years, and have personally seen it with teams I have managed. As…
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Creation of a successful player development department starts with cross-department collaboration and data sharing What is key to creating a robust player development team that will grow revenue? What we found out recently may surprise you. This past July, Raving conducted our annual Host Development Conference, which preceded the Casino Marketing & Technology Conference. If…
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From “our Media Partner CDC Gaming Reports Everyone who’s been around a casino has heard the pledge from an angry gambler after a losing session: “I’m never coming back here!” Keeping that intent from becoming fact requires a delicate balance of personal touch and hard data, members of a panel on player development said during…
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