Understanding Entertainment Contracts
Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have a tendency to really drive you nuts. All that information is very important for you to understand because you have…
Read MoreThings Surveillance Can Do to Improve Table Games Profitability
How to increase decisions per hour and reduce the number of mistakes that make such a dent in your profitability While the surveillance department’s main goal in its support of Table Games is to detect cheats and advantage players, as well as employee theft and fraud, there are other things that Surveillance can do to…
Read MoreFour Important Things You Can Do for Your PD Team
Coaching and management techniques for your high production teams Janet Hawk Let’s be honest. Leading a player development team is hard work! As a former Executive Host, I admit, we are high maintenance. We spend our days juggling the needs and wants of our guests, while trying to appease management. And to be even more…
Read MoreDigital Marketing Essentials
How to drive your casino customers through the door in 2016 So you use all the traditional media to talk to your gamer. You run radio, TV, and send out tons of direct mail. Seems like it’s working. But … are you missing a major channel? If you are not talking to your gamer with…
Read MoreDie, ROI, Die
Let ROI drive the bus and you will see your customers defect in droves This isn’t the first time that I have called for the end of a marketing mainstay. Last year, I heralded the end to Tiered Club programs. Or rather, I begged for loyalty marketers to toss their cards up in the air…
Read MoreWhy You Need to Build an Engagement Strategy for Your Casino
Only if you want to increase customer loyalty, employee performance, and profitability In the last few years, a relatively new branch of research known as employee engagement surveys has exploded in popularity. Employee engagement is an emotional commitment to your employer, and it involves loyalty, commitment, satisfaction, advocacy and going the extra mile. Using a…
Read MoreCan We Actually Help Our Guests “Get Lucky”?
A different way to think about our casino’s marketing strategies After years of customer research, casino marketing folks believe that there are three initial factors considered by players in choosing a casino to visit on any particular day. In order of importance, they are: Location, Luck, Service. When I’ve conducted service and sales training for…
Read MoreA Note to Aspiring General Managers
How to groom your team for today’s success while strategically planning to build long-term opportunities I recently attended an event that brought together General Managers from throughout Indian gaming. As a relatively new General Manager, I was excited and anxious to attend, wondering what I might discover that would help me become a more effective…
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