Using Location Analytics for Player Retention and Player Acquisition …
How to visualize your opportunities by using maps and data I’m a very visual person. And being a visual person and a data nerd is a great combination; it gives me the ability to answer difficult data questions by using immersive and engaging graphical tools, like maps. With mapping technology, I can unearth insights that…
Read MoreDoes Your Players Club Need an Annual Checkup?
Measure how healthy your club is, and diagnose how to make it better A casino players club is one of the biggest line items in your marketing budget every year. Point redemption, comps, mail offers, member events and promotions, and staffing our club – we’re talking major dollars to keep a loyalty program running. As…
Read MoreDoes the Perception of Your Brand Match Up to Your Expectations and Strategy?
How a brand is the personality of your casino, as seen through the eyes of the customer Brand awareness is number one among the top three priorities for 2016, according to marketing leaders worldwide. To be successful in achieving brand awareness, it’s essential that you’re able to use your brand to influence your target market.…
Read MoreAre Non-Gaming Amenities the Next Step for Retaining and Growing Your Customer Base?
What amenities (if any) drive gaming revenue? Just because gaming revenues are falling in Vegas and non-gaming revenues are going up, does this mean that adding in non-gaming amenities will work across different markets? And do you need to add in non-gaming amenities to capture future gamers? Are there amenities that will drive players? Recently,…
Read MoreA More Effective Service Strategy …
Creating relationships and building trust Having been in the casino business for as long as I have, I find myself comparing my experiences within the industry to others as I go out into “the real world.” Recently, I witnessed an example of exemplary guest service at a local auto repair business, which has application in…
Read MoreMaking Free Play a Portion of Your Basket of Benefits
It’s like cutting the carbs, without destroying the meal Carbs are good. Carbs taste great. My doctor says to cut the carbs. My friends say that it’s all about portion control. The same thing goes for Free Play. Players like Free Play. Players want more Free Play. Our CFO and Slot Director say to cut…
Read MoreThe Lost Art (and Marketing Tool) of a Personal Invitation
Why relying on one-way channels of communication is hurting your response rate Carter Buck I’ll get right to the point – when used exclusively, direct mail and email are not the most effective ways to get your players back into your casino. Don’t get me wrong, they have their purpose and can support a killer…
Read MoreLeveraging Trust in Your Organization
How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we are suspicious of everybody. All you have to do is listen to conversations in the office or on social media…
Read MoreI’ll Take “Innovation” for $800 …
How technology can play an important role with your casino customers The answer is, “The single most important thing that you can, and should, be doing in your casino business.” Remember to phrase your response in the form of a question … “What is innovation?” You’ve heard the saying that “If you’re not growing, you’re…
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