Your Website – Is It Working for You or Against You?
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your casino website is absolutely essential, and can be a powerful tool in your marketing arsenal – or it can work…
Read MoreWhat Unique Food Experience Sets You Apart from the Local Competition?
Big, bigger, biggest … the POWER of food! For years, my casino marketing consulting experiences frequently wandered into the realm of food. I’ve championed leveraging food as a guest magnet; a way to bring new customers to properties, to drive incremental visits, to delight players. Native American fry bread handcrafted live on the gaming floor;…
Read MoreSocial Media Just a Time Waster? Not So Fast
Using social media data to learn about your players I have a good friend who spends a lot of time on Facebook. She posts interesting anecdotes about her daughter’s school activities, hilarious family vacation stories, and lots of pre-meal pictures of food. Most of my friends know that I spend very little time on social…
Read MoreThe New VIP Experience
The challenge for casino operators to accommodate these superfans There is a growing trend in the concert industry business that is beginning to impact casinos offering concerts. The VIP Experience is an add-on service that numerous Artists have brought on board to enhance the concert experience for their fans and fan clubs, to increase their…
Read MoreLose Your Shirt, Not Your Shorts, in Food & Beverage
Navigating the truths of a profitable operation Too often I hear stories from casino operators who lament that their food & beverage operation never makes any money, and why should they continue to fund a losing venture? But without a holistic view of your entire operation, making a singular decision may be dangerous. The days…
Read MoreLooking Beyond the Point of Redemption to Better Connect with Customers
Lace up your hiking boots; we’re going for a climb Our relationship with our customer is a journey. The Monthly Free Play offer is only a split second on this pathway. It’s a fleeting moment in time. And yet, we agonize over the size of the coupon. We fixate on the redemption rate. We let…
Read MoreJust How Much Research Are Casinos Doing?
Results from Raving’s 1st Annual Tribal Gaming National Marketing Survey Raving recently released its first national study of casino marketing. The main objective of the study is to give casino marketers a tool they can use to be more successful. By finding out what other casinos are doing with mobile marketing, reinvestment ratios, promotions, or…
Read MoreHow the Worst Promotion I Was Ever Involved in … (Part I)
Was the best thing that ever happened So many times we design a promotion or event, and it looks so awesome … on paper. You’ve picked the perfect title/theme, the prizes are amazing, and there is just NO WAY that your guests won’t have a great time, and the ROI will be THROUGH THE ROOF!…
Read MoreGroup Sales: The Unsung Heroes of Our Operations
A story of bandaids and bolt cutters All hail the Sales Department for creating guest engagement long before guests walk through the door. Let me explain. Let’s be real: in most casino operations, the Slot Department gets what they want. This isn’t a criticism, it’s just fact. Slots drive revenue, blah, blah. Yes, it is…
Read MoreI’m Glad to Have the Celebrities, but Proud to Support the Cause
Dennis’ wrap up and take on Raving’s signature marketing conference At Raving’s recently concluded 19th Indian Gaming National Marketing Conference at Choctaw Casino Resort in Durant, OK, a longtime friend and colleague whispered to me, “Wow, you really have some big names in Indian country at your event this year!” And he was right. Ernie…
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