Revealing Information About Casino Entertainment
Where does your property fit in? In Raving’s 1st Annual Indian Gaming National Marketing Survey, I noticed some very revealing information about entertainment: 83% of casinos have regular live entertainment, with almost half offering it only on weekends. 44% of casinos report that their entertainment programs are losing money. 38% are breaking even. 11% are…
Read MoreResort Operations vs. Gaming
Why can’t we just get along? Silos are created and business breaks down when the entire team doesn’t understand the holistic goal. Too often you will hear: “The Slots team thinks they run the property.” “The Table Games team has it easy. Slots does all the work.” “The Hotel team keeps trying to put rules…
Read MoreProperly Safeguarding the Assets of the Casino and Tribe
Can your financial statements be reasonably relied upon? I think it might be good to apologize now. This subject isn’t exciting, but like exercise, you have to push through the pain to get the benefit. So grab a glass of water, and let’s plow into this dry subject. Casinos are required to have annual audits.…
Read MoreNew Thinking: Maximizing Your Opportunities on Your BEST Days
Let’s talk about peaking the peaks … Are you still holding on to the belief that you shouldn’t plan promotions on the weekends, shouldn’t allow players to redeem offers on weekends, should focus all your efforts and marketing dollars on the slowest days of the week, month, year? Since I started in the gaming business…
Read MoreHow to Design Happiness – Part II
Focus on the Actual Experience John Stewart Have you ever had an amazing experience, but couldn’t quite put your finger on what it was that made it so special? You may remember the obvious things, like an exceptional meal, superior service or beautiful scenery, but what was it that made this experience stand out among…
Read MoreHow to Evaluate the Effectiveness of Your Hosts’ Time on the Phone
When is using trained callers the right decision? Do your hosts have quotas for the number of players to engage? Do they make reservations for their players? Do they follow up on VIP special event invites? Should they be doing all of these things? I recently chatted with Steve Browne, who has been a senior…
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