Invest in Your Property’s Future
A new look at capital reinvestment As casino operators, our main goal is to maintain our current patron base while attracting new customers to our casino resort. In order to attract new guests, you must offer clean, comfortable accommodations in conjunction with an engaged and knowledgeable team member. Obvious, right? Yet as an industry, while…
Read MoreTruly Connect with Your Players on Their Mobile Devices
How to create a specific strategy and executed tactics to connect to your target audience The phenomenal growth of mobile usage offers tremendous opportunity for gaming operations to stay connected to their players when they are outside the casino’s walls. The key word here is “connected.” If you are simply posting “ads” for your concert,…
Read MoreManaging Metrics for Player Development
Player Development KPI Plinko Do metrics motivate? No. Do metrics improve performance? No. Do metrics drive revenue? No. Metrics are indicators. Metrics can work as triggers for further action. Metrics serve as red, green, or yellow flags for time that has already passed. Metrics, in effect, are only a mark in time. So why do…
Read MoreMore Key Findings That Show How Your Casino Compares to Competitors
Data on players clubs, promotions and advertising/communications In January, Raving released the first national study of casino marketing based on data from 53 Tribal casinos nationwide. Whether you’re with a tribal or commercial casino, the results from this study are designed as a tool to help and inform you. In the last issue of this…
Read MoreHow Knowing Your Competition Can Help You Improve Your Casino
My mama told me, you better shop around … It’s true! Knowing what your competition is doing is a great tool for improving your own business. I’m not just talking about going on their website or looking at their ads in the local paper, either. While that is a good place to start, by digging…
Read MoreHow an Inch Can Save You Thousands on Your Direct Mail
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail pieces, it doesn’t mean that you’re not paying way too much for the process. And sometimes you might not even…
Read MoreIs Your Focus on Culture, Pride and Passion …
Or policy, procedures and routines? Well, we’ve all seen it … law enforcement personnel dragging a poor old man kicking and screaming off an airplane. And what did he do? He made the mistake of flying United. Or, better yet, he simply made the mistake of doing business with a company whose culture is focused…
Read MoreWhat You Need to Know About Cloud Computing
How this 21st century disruption will change casinos forever One of the most significant and massively transformative technologies to shape the 20th century was the introduction of the mass-produced automobile. Henry Ford’s Model T freed everyday people from the limitations of their geography on a scale never known before. The automobile created immense mobility. It…
Read MoreA Successful Manager’s Guide to Effective Merchandising
What’s in it for you? Just a little fame and fortune Next time you visit your casino’s gift shop, take a moment to stop and actually LOOK at it. Don’t think like a boss, think like a customer. (Who actually IS the boss, but that is an article for a different day). How does it…
Read MoreStrategies of “Right” Pricing Your Slot Floor
Understanding pricing structure and customer engagement I don’t know about you, but one of my least favorite chores is visiting the grocery store. Before you even get through the front door, you are accosted by adorable little girls or boys fundraising for this cause or that, and who can say no, right? Then once through…
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