Marketing and Loyalty Clubs

I Am Your Customer and Here’s Why I’m not Visiting Your Casino – Part I

By Raving / Comments Off on I Am Your Customer and Here’s Why I’m not Visiting Your Casino – Part I

By Guest Contributor, Kathy Thill Do you miss me? I miss you, too but I’m not ready to get back together. Who am I? I am a 65+, single, female, middle-upper class and willing to spend $400 for an afternoon of entertainment. I used to visit you once or twice a month. I admit, you…

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Raving Roundtable: Marketing and Promotions Strategies after Reopening

By Tom Osiecki / Comments Off on Raving Roundtable: Marketing and Promotions Strategies after Reopening

As casinos reopen, marketing teams face new challenges. How do you run successful promotions, while maintaining half capacity? Which marketing tools target high return customers over crowds? How do you promote safety and your brand? As our industry moves forward … it’s time to rethink Marketing and Promotions.

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What’s Next for Marketing After Reopening?

By Mark Astone / Comments Off on What’s Next for Marketing After Reopening?

As we move from post opening speculation to true opening data, what are we discovering? This week we’ve checked in with marketing and advertising pros and Raving Partners, Tom Osiecki and Mark Astone – who are both working with clients that have re-opened and have valuable data to share. What are they seeing out in…

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Three Tips for Post Reopening Marketing

By Mark Astone / Comments Off on Three Tips for Post Reopening Marketing

What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…

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Three Areas of Marketing Influence that Can Help Your Organization

By Janet Hawk / Comments Off on Three Areas of Marketing Influence that Can Help Your Organization

Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…

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guest communication

Best Practices Protocol for Guest Communication

By Deb Hilgeman, Ph.D. / Comments Off on Best Practices Protocol for Guest Communication

Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. Northern Quest Resort & Casino, a Kalispel Tribal Enterprise in Airway Heights, WA, was in uncharted territory in creating a…

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Appears We Will See Casinos Opening in May

By Steve Dahle / Comments Off on Appears We Will See Casinos Opening in May

Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…

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The When, How and What of Reopening

By Mark Astone / Comments Off on The When, How and What of Reopening

What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel that they are being thrust into the position of making decisions regarding infectious disease, health and safety. Some would say…

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When a Large Market Segment Becomes a Problem

By Tom Osiecki / Comments Off on When a Large Market Segment Becomes a Problem

What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the gaming industry. What happens when they stay away? Baby Boomers are a massive demographic that controls the largest block of…

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digital marketing through covid-19

Digital and Social Media Team Members

By Justin Shank / Comments Off on Digital and Social Media Team Members

How these essential employees help communicate and create ways to engage with your local and online communities Our industry is effectively shut down and yet it’s extremely hard to quiet the noise, and focus on work. Those of us working on digital and social media marketing solutions, online customer service, reputation management, and public relations…

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