Marketing and Loyalty Clubs
Employee “empowerment” has been a part of the business vocabulary for a few decades now. The term generally means giving team members the authority and the power to make a decision on behalf of a customer, typically one who has had a bad experience. Probably the most famous hospitality industry example of this is the…
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Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your casino website is absolutely essential, and can be a powerful tool in your marketing arsenal – or it can work…
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Lace up your hiking boots; we’re going for a climb Our relationship with our customer is a journey. The Monthly Free Play offer is only a split second on this pathway. It’s a fleeting moment in time. And yet, we agonize over the size of the coupon. We fixate on the redemption rate. We let…
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Was the best thing that ever happened So many times we design a promotion or event, and it looks so awesome … on paper. You’ve picked the perfect title/theme, the prizes are amazing, and there is just NO WAY that your guests won’t have a great time, and the ROI will be THROUGH THE ROOF!…
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Google Analytics 101: What gaming executives need to know Too often we hear from our clients that they do not fully understand how to use Google Analytics or are not leveraging this data to optimize marketing decisions. So, we’ll take this opportunity to share some practical information that you can use today to identify strengths…
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What chocolate bars and the gaming experience have in common Something happened in early November of last year that really pissed me off … Toblerone changed its format. Same box. Same price. Less chocolate. The Brits blamed Brexit. The chocolatier blamed cocoa prices. The customers made mutinous remarks. Mondelez is based in the US and…
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How much of your marketing budget should go to digital and how do you know what’s working? If you are old enough to remember the popularity of “paint-by-numbers” kits then you can certainly recall the days when your casino advertising budget consisted entirely of traditional media such as TV, radio, outdoor and print. Then along…
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Work resolutions to kick off the New Year Happy 2017! Have you made your New Year’s resolutions? Going on a diet, getting more exercise, handwriting personal letters, keeping in better touch with your family and friends, saving more money, donating more blood, getting involved in politics? After making your Christmas list and checking it twice,…
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Providing key information about your database to your agency If you are a Marketing Director whose relationship with your player database is “till death do us part,” then you are not alone. But what if you are not getting enough analysis, or the actionable analysis you need, to make the most of your media dollars…
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Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow teammates see! Yes, there’s the basics of determining the goal of the promotion, diving into the database, selecting the type…
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