Marketing and Loyalty Clubs
How to create a specific strategy and executed tactics to connect to your target audience The phenomenal growth of mobile usage offers tremendous opportunity for gaming operations to stay connected to their players when they are outside the casino’s walls. The key word here is “connected.” If you are simply posting “ads” for your concert,…
Read More
Player Development KPI Plinko Do metrics motivate? No. Do metrics improve performance? No. Do metrics drive revenue? No. Metrics are indicators. Metrics can work as triggers for further action. Metrics serve as red, green, or yellow flags for time that has already passed. Metrics, in effect, are only a mark in time. So why do…
Read More
Cost-saving tips that you might be missing First, let’s make something clear. The post office will mail just about anything. For a price, that is. So just because your customers are receiving your direct mail pieces, it doesn’t mean that you’re not paying way too much for the process. And sometimes you might not even…
Read More
Let’s talk about peaking the peaks … Are you still holding on to the belief that you shouldn’t plan promotions on the weekends, shouldn’t allow players to redeem offers on weekends, should focus all your efforts and marketing dollars on the slowest days of the week, month, year? Since I started in the gaming business…
Read More
How to add IP targeting to your marketing mix If you are not already utilizing IP Targeting to communicate to your player database segments, this Flash is for you! Though it’s been around for a couple of years, it seems that IP Targeting has received less attention compared to email marketing, geo-fencing, push notifications, etc.…
Read More
The Business of Connecting Players to What They Like to Do Marie Kondo has taken talk shows, Kindle, and YouTube by storm. From her toddler years through to her adult life, she has been obsessive about the art of tidying. My father’s form of tidying was to align magazines on the coffee table to achieve…
Read More
Small Casino? Satellite Locations? Limited Resources? Q and A with Janet Hawk Janet Hawk Janet will be the first to tell you that she credits so much of her successful gaming career to some tough sons of bitches that broke her in when she started in Las Vegas. The opportunities and lessons she got and…
Read More
Employee “empowerment” has been a part of the business vocabulary for a few decades now. The term generally means giving team members the authority and the power to make a decision on behalf of a customer, typically one who has had a bad experience. Probably the most famous hospitality industry example of this is the…
Read More
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your casino website is absolutely essential, and can be a powerful tool in your marketing arsenal – or it can work…
Read More
Lace up your hiking boots; we’re going for a climb Our relationship with our customer is a journey. The Monthly Free Play offer is only a split second on this pathway. It’s a fleeting moment in time. And yet, we agonize over the size of the coupon. We fixate on the redemption rate. We let…
Read More