Marketing and Loyalty Clubs
Is it time to put print advertising out to pasture? During a recent internal meeting here at our agency, I posed the following question to the group, “Who has actually read a newspaper in the last 30 days? Not an online version, but an actual printed paper.” I wasn’t shocked to see that out of…
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Utilizing competitive data department feedback for your casino marketing budget As budget season rolls around, executives are busy planning, calculating, and the big one – justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes times to put the spreadsheet together, it is much less painful. The…
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How to effectively engage in a crowded digital marketing landscape As gamification takes its place as a vital component in forward-thinking digital marketing strategies, companies realize that there is no end to the ways that they can apply this approach to broaden their markets and strengthen consumer connections and bottom-line results. We tackled the basics…
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Yes, there is a way to improve on the mouse trap Is your property sending the same types of mail pieces out to your players today as you did three or even five years ago? Well, don’t feel too bad about it. Not a whole lot has changed in direct mail since the size requirement…
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Do we need to operate in a constant state of emergency? Oftentimes, our effectiveness as leaders and marketers is based upon a sustained state of emergency. What foe do we have to fight? What markets do we have to capture? What costs can we conquer? What profits can we maximize? Is this heightened state of…
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Why you need to play to win Justin Shank The greatest time of the year has finally arrived – Football is back! The college and professional football seasons are officially underway and those of us who have been aimlessly searching for a close substitute these past few months can finally sit back and enjoy our…
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Into the best thing that ever happened Years ago, I was involved in a promotion that appeared to meet all the necessary criteria. To this day, however, it is one of the worst experiences I ever had in a casino, and one that I will never forget, because it helped me transition from operations to…
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And might still be sitting on someones truck Lorrie Hellekson The United States Post Office delivered 154.2 billion pieces of mail in 2015. That is over 47% of the entire world’s mail volume. Yet, each of us can talk about the mailers we don’t get every day and your players let you know when their…
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Let’s talk gamification In 2004, the Yankelovich Center for Social Science Research at the University of California San Diego (UCSD) conducted a breakthrough study which showed that 65% of respondents felt that they were being “…bombarded with too much marketing and advertising.” The report went on to state that the average consumer was inundated with…
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Why phones are key to improving guest engagement As a society, we are obsessed with our phones. Sure, we realize it, but it wasn’t until I spent the day observing it that I truly saw the addiction. It was Easter Sunday, and I was enjoying an amazing brunch in San Diego complete with endless Mimosas.…
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