Marketing and Loyalty Clubs

Marketing Budget

Read This Before You Submit Your Marketing Budget

By Mark Astone / Comments Off on Read This Before You Submit Your Marketing Budget

Does your fiscal year start October 1? Consider these questions before you put the finishing touches on your marketing budget! If your fiscal year starts on October 1, then chances are that you are in budget season, tackling the task of allocating resources to all of the marketing programs for 2017, from direct mail to…

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Women age 45 to 60

Marketing to the 45-60 Year-Old Female

By Deana Scott / Comments Off on Marketing to the 45-60 Year-Old Female

I am this demographic Stop talking about millennials and give today’s gamer what they want I just celebrated another birthday (lucky me … and I mean that sincerely). It’s been a gradual transition. I noticed it about five years ago when casino music moved from “oldies” 50’s & 60’s to “hits” from the 80’s. I…

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Gifts

No Amenities? No Problem!

By Janet Hawk / Comments Off on No Amenities? No Problem!

Five surefire ways to win over your guests with unconventional perks “Our property is too small. We don’t have a showroom, hotel, fine dining, spa, pool…” The list could go on and on. Trust me; you don’t have to be a mega destination casino resort (or even a mid-sized one!) to offer your guests a…

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Website Project

Take the Pain Out of Your New Website Project

By Mark Astone / Comments Off on Take the Pain Out of Your New Website Project

Planning tactics to avoid time and money overages Whether you are building a new website for your casino or revamping your current one, it’s a daunting task, and typically not an inexpensive one. If you are the lucky one responsible for making it happen, there’s so much you can do that will save you time,…

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Top 10

The Top 10 Gaming Buzz Phrases

By Dennis Conrad / Comments Off on The Top 10 Gaming Buzz Phrases

Can you guess … which buzz phrase took the #1 spot in 2016? The gaming industry has always had its own unique language. Words like “tokes,” “early out,” “EDR,” and “george,” I believe, originate in our industry. I know that “slot hopper” must have. (Google it.) In addition to this gaming vocabulary, I have increasingly…

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RV-Friendly Resorts

RV-Friendly Resorts for Boomers Who Like to Play

By Toby O'Brien / Comments Off on RV-Friendly Resorts for Boomers Who Like to Play

Boomers on the road … Is your casino ready for these traveling players? My world went totally mobile a few months ago. After selling our Las Vegas house in 2014 and moving into a 34-foot fifth wheel RV in Utah, we took the leap this March, bought a 23-foot travel trailer, hitched it up to…

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Check-up

Does Your Players Club Need an Annual Checkup?

By Deb Hilgeman, Ph.D. / Comments Off on Does Your Players Club Need an Annual Checkup?

Measure how healthy your club is, and diagnose how to make it better A casino players club is one of the biggest line items in your marketing budget every year. Point redemption, comps, mail offers, member events and promotions, and staffing our club – we’re talking major dollars to keep a loyalty program running. As…

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Branding

Does the Perception of Your Brand Match Up to Your Expectations and Strategy?

By Mark Astone / Comments Off on Does the Perception of Your Brand Match Up to Your Expectations and Strategy?

How a brand is the personality of your casino, as seen through the eyes of the customer Brand awareness is number one among the top three priorities for 2016, according to marketing leaders worldwide. To be successful in achieving brand awareness, it’s essential that you’re able to use your brand to influence your target market.…

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Customer Benefits

Making Free Play a Portion of Your Basket of Benefits

By Nicole Barker / Comments Off on Making Free Play a Portion of Your Basket of Benefits

It’s like cutting the carbs, without destroying the meal Carbs are good. Carbs taste great. My doctor says to cut the carbs. My friends say that it’s all about portion control. The same thing goes for Free Play. Players like Free Play. Players want more Free Play. Our CFO and Slot Director say to cut…

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Nicole Barker

Runaway Loyalty Programs

By Nicole Barker / Comments Off on Runaway Loyalty Programs

Are we losing our brand? Just ask Nordstrom, Sierra Trading Post and Sports Authority The ghosts of the past, present and future have made an appearance in retail over the past month. Loyalty programs, discounts, and online competition have shaken large retailers. As casino marketers, we know a thing or two about loyalty programs, discounts,…

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