Marketing and Loyalty Clubs

Janet Hawk

How the Worst Promotion I Was Ever Involved in … (Part I)

By Janet Hawk / Comments Off on How the Worst Promotion I Was Ever Involved in … (Part I)

Was the best thing that ever happened So many times we design a promotion or event, and it looks so awesome … on paper. You’ve picked the perfect title/theme, the prizes are amazing, and there is just NO WAY that your guests won’t have a great time, and the ROI will be THROUGH THE ROOF!…

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Google Analytics

Google Analytics for the Casino Marketer

By Mark Astone / Comments Off on Google Analytics for the Casino Marketer

Google Analytics 101: What gaming executives need to know Too often we hear from our clients that they do not fully understand how to use Google Analytics or are not leveraging this data to optimize marketing decisions. So, we’ll take this opportunity to share some practical information that you can use today to identify strengths…

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Toblerone

Acknowledging Customer Discontent Due to Shrinkflation

By Nicole Barker / Comments Off on Acknowledging Customer Discontent Due to Shrinkflation

What chocolate bars and the gaming experience have in common Something happened in early November of last year that really pissed me off … Toblerone changed its format. Same box. Same price. Less chocolate. The Brits blamed Brexit. The chocolatier blamed cocoa prices. The customers made mutinous remarks. Mondelez is based in the US and…

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Online Marketing

The How Much and Why of Digital Marketing

By Mark Astone / Comments Off on The How Much and Why of Digital Marketing

How much of your marketing budget should go to digital and how do you know what’s working? If you are old enough to remember the popularity of “paint-by-numbers” kits then you can certainly recall the days when your casino advertising budget consisted entirely of traditional media such as TV, radio, outdoor and print. Then along…

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Peaking Your Peaks

How to Progress and Be More Successful in 2017

By Toby O'Brien / Comments Off on How to Progress and Be More Successful in 2017

Work resolutions to kick off the New Year Happy 2017! Have you made your New Year’s resolutions? Going on a diet, getting more exercise, handwriting personal letters, keeping in better touch with your family and friends, saving more money, donating more blood, getting involved in politics? After making your Christmas list and checking it twice,…

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Mark Astone

Ensure That Your Media Dollars Are Working Overtime

By Mark Astone / Comments Off on Ensure That Your Media Dollars Are Working Overtime

Providing key information about your database to your agency If you are a Marketing Director whose relationship with your player database is “till death do us part,” then you are not alone. But what if you are not getting enough analysis, or the actionable analysis you need, to make the most of your media dollars…

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Promotions

Building Better Promotions

By Janet Hawk / Comments Off on Building Better Promotions

Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow teammates see! Yes, there’s the basics of determining the goal of the promotion, diving into the database, selecting the type…

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Swimming Pool

How to Use Performance Management to Gauge Marketing Investment

By Az Husain / Comments Off on How to Use Performance Management to Gauge Marketing Investment

Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement My 12-year-old son, Gil, started competitive swimming this year. As a data guy, I look at my son’s swimming activity under a different lens than most parents. I try to find meaning in all…

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Eggs Basket

Why to Market Across All Worth Segments

By Nicole Barker / Comments Off on Why to Market Across All Worth Segments

Why you need to diversify your marketing strategy …   across all worth segments     Not so long ago, in a neighborhood similar to yours, there stood a property named Camelot Casino. Locals and patrons from the nearby metropolitan area frequented the casino regularly. Customer service was good, and the café did well. Plans…

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Customer Lifecylcle Marketing

When Your New Member Lifecycle Is Flawed

By Mark Astone / Comments Off on When Your New Member Lifecycle Is Flawed

How to make your new member program more profitable Does your New Member program look like this: You provide some sort of sign-up bonus, like a free buffet or $10 in free play. Then follow it with a “welcome to the club” mailer or email, with a free play offer that is based on the…

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