Host & Player Development
What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments in the gaming industry. What happens when they stay away? Baby Boomers are a massive demographic that controls the largest block of…
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Are your Hosts prepared to deliver questions about safety measures and account values? What plans are in place to jump-start communications once they get back to work? Do you have a quality list of targeted players, beyond VIP’s, to bring revenue back? Tune in for direct and professional thoughts, advice and Q&A on this essential topic. Raving…
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Move those back burner marketing projects forward With most US casino operations having been closed for three or more weeks now, you’ve probably been through extensive org chart reviews, difficult furlough decisions, and multiple calls regarding expense and revenue re-forecasts and marketing plans. You’ve most likely drilled down as far as you can in those…
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Above: photos provided by Janet Hawk of Casino Magic Bay St. Louis before and after Hurricane Katrina, 2005. Lessons from Katrina How many of us have thought, “If only I had the time, I would (insert list here)”? Well, looks like we have some time on our hands. This isn’t the first time I have…
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Every industry, every sector of every industry, every business is faced with the challenge of selling their product, selling it in an ever increasing and competitive business landscape. No matter the industry, no matter the product or service, good or bad, critical need or silly fluffery, it must be sold and sold well. As we…
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Reno, NV – Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry. The first version of RAVINGdashboards is designed for Player Development hosts and managers and offers a wealth of information – which for many was not available or accessible before – in an intuitive and easy…
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Loyalty Clubs and Player Development programs are the foundation of our marketing programs. Last week, at Raving’s Loyalty and Player Development Conference in Las Vegas, we addressed how progressive organizations are leveraging these two areas to drive revenue and discussed solutions to solve the operational disconnects between these functions. Attendees took a deep-dive looking at…
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In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…
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Introducing Raving’s integrated PD and Loyalty Club program Loyalty Clubs and Player Development programs are the foundation of our marketing programs. How do progressive organizations leverage these two areas to drive revenue? It starts with taking a deep dive by looking at all players holistically through investment rates and analytics, specific to their roles. These…
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Why this is critical to your casino’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It is not the latest whiz-bang technological gizmo, 24G web speed, nor an electric car with a 1,000-mile range. No, it…
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