There Is Another Way to Speak ROI to Achieve Incremental Percentage Points …
Without trampling your marketing strategy Why is ROI like Lucky Charms? For most CFOs, it’s magically delicious. The problem for marketers like you and me? Lucky Charms comes in a rainbow of fruit flavors: a rainbow of fruit flavors that can be horribly manipulated. Sample the following flavors to match what you are measuring to…
Read MoreThe Ultimate Failure in Guest Service
How casino floor security can reduce theft dramatically It happens on the casino floor every day and during every shift. A guest reports a missing TITO voucher, or they set down their phone or purse and now it’s gone. Both Security and Surveillance are notified and an investigation is conducted. Unfortunately, the item is usually…
Read MoreTen Myths About Casino Entertainment – Part I
Clearing up misconceptions about your talent program Throughout the years, I’ve seen the same questions and concerns from our tribal and commercial casino clients. I would like to take a minute here to list out ten of those issues or myths, and hopefully clear up some of the confusion. 1) I must book talent that…
Read MoreStrategic Tips for Overtaxed Hosts
How your player development team can organize their work to prevent burnout Let’s face the facts; the gaming industry is a highly competitive business. It used to be that gamblers had to travel quite a ways to get to their favorite gaming place. Today, it may be in their backyard. Now, more than ever, management…
Read MoreA Special Message to the Ladies of Gaming
If you’re in the gaming business, there’s a very good chance that you work very long hours, may have a stressful job, and on top of that may have families at home that need you. So we’re betting that you put yourself last when it comes to taking care of yourself. In recognition of Breast…
Read MorePrepare for Monumental Change
Millennials and the Future Face of our Customers An important new national survey is revealing how Millennials think, feel and act. This type of information is important for casinos that are trying to figure out how to market – or even whether they should market – to a segment that is already larger than Baby…
Read MoreDoes the Perception of Your Brand Match Up to Your Expectations and Strategy? – Part II
How to refresh your brand In the July 2016 Solutions Magazine, we talked about the importance of doing a brand assessment through research and online tools to determine what your current brand perception is among your players, the general market, and your in-house teams. Now we’ll take a practical look at exactly how to refresh…
Read MoreMore Than Marketing a Trinket Box …
A story about an alligator, a promotion, and saying goodbye to a very dear friend Trinket Story #1 – When your promotion is failing, maybe it’s because your guests just don’t “get it.” A number of years ago, one of my casino clients implemented a promotion that I had recommended. I was seeing success with…
Read MoreHow Amazon Got Me to Open Up My Wallet – Part II
Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…
Read MoreCombining Direct Mail and Call Support …
For a supercharged marketing effort Just say you have an important event coming up and you have a specific number of seats that you NEED to fill. How do you accomplish your goal without overtaxing your player development department? Regardless of how many mailers or emails you send, what is the best response you can…
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