Why You Need Both Education and Training for Hosts
Combining both skills will get you a host who is a guest service expert and skilled at driving revenue Education or Training? Believe it or not, there is a big difference between the two, and it can affect in a very significant way the types of programs that you subject your employees to. Let’s talk…
Read MoreWhy We Should Embrace the New Multigenerational Workforce
It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty years. She insisted on applying at Kmart as a greeter (she called it K “mark” – yes, with a “k”).…
Read MoreWhat Casino Marketers Can Learn from the 2016 Election
Don’t get caught off guard with inaccurate or ambiguous data As the 2016 election results swung in Donald Trump’s favor, many people were stunned by the inaccuracies in polling. And although the miss was not unprecedented, it did question the use of data techniques to accurately measure voter sentiment. So, what happened and why should…
Read MoreTen Myths About Casino Entertainment – Part II
Clearing up misconceptions about your talent program In my last Solutions Magazine article, I discussed five of the more common misconceptions concerning casino entertainment. This time around, I wanted to dig a little deeper. Here are the following myths: 6. The contract rider is nonnegotiable. Attached to all major agency contracts is a lengthy document…
Read MoreMy Little Wiki List of Marketing Research
Which of these surveys should you be doing, and why? Like most people, I love Wikipedia. I rely on it if I need to get a quick shot of knowledge without much effort. Sometimes though, a Wiki definition is way more than I need. For example, I looked up “marketing research” (because that’s what I…
Read MoreHow to Progress and Be More Successful in 2017
Work resolutions to kick off the New Year Happy 2017! Have you made your New Year’s resolutions? Going on a diet, getting more exercise, handwriting personal letters, keeping in better touch with your family and friends, saving more money, donating more blood, getting involved in politics? After making your Christmas list and checking it twice,…
Read MoreHow to Make Your Casino Resort Top of Mind for …
A girls’ night out, couples weekend getaways, and just for the fun of it In a recent article by fellow Raving Partner, Deana Scott, she asked why casinos are concentrating so much on Millennials, instead of the target market of the 45-60 year old female who has discretionary income. She had several spot-on ideas to…
Read MoreEnsure That Your Media Dollars Are Working Overtime
Providing key information about your database to your agency If you are a Marketing Director whose relationship with your player database is “till death do us part,” then you are not alone. But what if you are not getting enough analysis, or the actionable analysis you need, to make the most of your media dollars…
Read MoreChampioning $100 ADT Customers
Superhero strategies for Clark Kent customers There’s something about the $100 ADT customer. Properties large and small. Locations urban and rural. It doesn’t matter, when a player crests $100 ADT, she reveals something. The stars align. At $100 ADT, she steps from her proverbial phone booth as a Player with a capital “P.” Look closely and the…
Read MoreBuilding Better Promotions
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow teammates see! Yes, there’s the basics of determining the goal of the promotion, diving into the database, selecting the type…
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