Who Comes First – An Architect or a Contractor?
Key questions that can save you millions A friend of mine, Jodi, remodeled her bathroom after a leak caused major damage. Wanting to save money, she bought fixtures and cabinets from one of the big-box stores, tile and flooring from another. She hired a bunch of “guys” to install the tile, plumbing, and cabinets. She…
Read MoreWhat Casinos Can Learn About Performance Management from Microsoft
How to use technology to automate goal management and tracking Years ago, when I first started my career at Microsoft, one of the things that I enjoyed the most about the company’s culture was its informality (and I don’t mean walking around in ponchos and Birkenstocks – although that does happen). Work got done not…
Read MoreUnderstanding Key Financial Statements …
To make critical decision for your casino operation This may sound weird to many of you, but I LOVE to read and analyze financial statements. I always have. As I understand it though, I am in a very small minority. Many gaming commissioners, board members, tribal council members, and even casino management don’t fully understand…
Read More“Rocket Man” to Headline Raving NEXT
New conference, mentorship program, twentieth anniversary celebration, and more This January marks the twentieth rendition of Raving’s signature National Indian Gaming Analytics and Marketing Conference. It also signifies a change of guard: as of October 1, the company is now a tribally-owned business. Raving’s CEO, Deana Scott, along with her husband Brady Scott, an enrolled…
Read MoreReady to Build a Profitable Gamified Marketing Program? – Part II
How to effectively engage in a crowded digital marketing landscape As gamification takes its place as a vital component in forward-thinking digital marketing strategies, companies realize that there is no end to the ways that they can apply this approach to broaden their markets and strengthen consumer connections and bottom-line results. We tackled the basics…
Read MoreMore Interactive Postal Mail for Better Response
Yes, there is a way to improve on the mouse trap Is your property sending the same types of mail pieces out to your players today as you did three or even five years ago? Well, don’t feel too bad about it. Not a whole lot has changed in direct mail since the size requirement…
Read MoreIs Free Play a DEFCON One Maneuver?
Do we need to operate in a constant state of emergency? Oftentimes, our effectiveness as leaders and marketers is based upon a sustained state of emergency. What foe do we have to fight? What markets do we have to capture? What costs can we conquer? What profits can we maximize? Is this heightened state of…
Read MoreFootball and Social Gaming
Why you need to play to win Justin Shank The greatest time of the year has finally arrived – Football is back! The college and professional football seasons are officially underway and those of us who have been aimlessly searching for a close substitute these past few months can finally sit back and enjoy our…
Read MoreFive Key Ways to Improve Your Food and Beverage Operation – Part II
The “labor” factor In ‘Part I” of this five-part series, I spoke of how SERVICE was the start of our focus in improving your food and beverage operation. This second part will ask some important LABOR questions that you and your team can focus on. As we all know … labor cost is the most…
Read MoreChanging the Worst Promotion Ever – Part II
Into the best thing that ever happened Years ago, I was involved in a promotion that appeared to meet all the necessary criteria. To this day, however, it is one of the worst experiences I ever had in a casino, and one that I will never forget, because it helped me transition from operations to…
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