Marketing and Loyalty Clubs
Like most of marketing, social media advertising evolves at a voracious pace, which is what makes it exciting. Along with your growing daily task list, social media marketing is one of those things that falls victim to routine. We developed a process and expectations, then we rarely deviate from that routine. It becomes easy for…
Read More
Thanks to SCOTUS, sports betting is legal and scorching hot. Here’s how you can prepare your casino even before it is legal in your jurisdiction. Unless you’ve been under the proverbial rock or in the Himalayas on an epic quest for enlightenment from a spiritual guru the last three months, I’m doing my best Captain…
Read More
Goliath blocks the sun. You stand staring into the sun shining from behind golden mirrored hotel windows. The buildings stretch out forever. Casino building, multiple hotels, golf courses, spas, tennis courts, restaurant complex, entertainment center, pools … even a wedding chapel. You’re the VP of Marketing for a smaller competitor. You think … how are…
Read More
Many of our past Flash articles have focused on the importance of a strong digital advertising presence. Why is Catalyst such a big proponent of digital? Simple … because it works. From SEM to display to IP targeting, we’ve helped our clients find success online, resulting in stronger revenues for their properties. So, what’s next?…
Read More
Hint: Bigger is Not Better I’m guilty. I’m sure many of you are guilty too. Guilty of working with marketing teams for untold hours to produce marketing plans that are hundreds of pages long. Everyone worked late. The team placed correlated pages into huge presentation binders in an ordered line on the conference room table.…
Read More
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take more control of how and when they watch TV. What may surprise you, however, is who is watching. The 55-plus…
Read More
Now’s the time to position yourself as a leader in sports engagement On Monday, May 14th, the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing the estimated $150 billion in illegal wagers on professional and amateur sports that Americans make every…
Read More
From some of the most successful gaming companies Prepare to be amazed! After 24 years in the gaming industry, 15 of which were spent as a casino marketing consultant, I finally have some useful information to share. (C’mon, I’m joking). Honestly, one of the great benefits of working with scores of gaming companies across North…
Read More
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a necessary piece of our advertising puzzle. We advertised in them because they were an important resource for people (customers) in…
Read More
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to surface-level problems. Oftentimes, the problems originate in one program or department, but represent an iceberg of subsurface symptoms that represent…
Read More