Marketing and Loyalty Clubs
Coming to grips with the digital age Remember when we used to advertise in phonebooks? If you’re under the age of 30, this may be a bit of a foreign concept, but phonebooks were a necessary piece of our advertising puzzle. We advertised in them because they were an important resource for people (customers) in…
Cyclical problem-solving Do you worry? Do you fret? Do you seek solutions, but seem to end up where you started? That’s the result of cyclical problem-solving. Cyclical problem-solving occurs when organizations seek quick solutions to surface-level problems. Oftentimes, the problems originate in one program or department, but represent an iceberg of subsurface symptoms that represent…
A crash course for building a solid framework for success Whether you’ve just started your email marketing program or have been at it for years; if you’re increasing your frequency or changing providers, there’s a lot to know about delivery, open rates and permissions. What was the rule of thumb a decade ago, has changed.…
We all have ghosts. Ghosts of promotions past we wish we never met. After years in casino marketing, I have my own special ghosts. I take full responsibility for my ghosts. Take the Groundhog Day promotion. A brilliant concept, I thought. We got our guests to swipe at the kiosk and select whether the Groundhog…
Whether you’re the only game in town or smack dab in the middle of a highly competitive market – reputation matters. Liken to the days when word-ofmouth ruled the marketing world, social media can be the all-mighty maker and breaker of your online reputation. By creating a culture at your organization that values online reputation…
The other day I watched “David Bowie: The Last Five Years.” At the end, I turned to my husband of almost 30 years and confessed. See, when I was in high school, I was really into modern-rock, and Bowie’s album “Let’s Dance” (1983) was a staple in my record collection along with Adam Ant, the…
As a savvy marketing director, your goal is to get your variable mailers printed for a competitive price and with a provider that gives you excellent service, right? And the more you know about your printing options, the more you can compare apples to apples on pricing, print time and flexibility from different vendors. That’s…
Double-check where your digital dollars are going It is safe to say you are running some sort of digital advertising as part of your overall advertising plan (if not, maybe we should talk). What I love about digital is it can be highly targeted to your gamers and a gaming audience. The challenge is having…
How a casino-specific gamification promotion was adapted to an industry conference, and what marketers can learn from that In the months leading up to Raving’s 20th National Indian Gaming Analytics & Marketing Conference and Raving NEXT this past January, the team here at Engaged Nation had been noticing a trend developing, based on our conversations…
Despite increasing costs and new technology, it’s still a casino marketer’s bread and butter I know I’m a little late, but keeping in the spirit of the State of the Union address, I can confidently say that the State of Direct Mail is STRONG. According to Raving’s 2nd Annual Indian Gaming National Marketing Survey released…