Marketing and Loyalty Clubs
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin Shank has an interesting perspective on the disruptive rise of customer reviews. The Raving partner, who focuses on social media marketing, was a movie publicist before he came to the gaming industry. Everything…
Read More
Introducing our new VP of Operations, Lynette O’Connell Please help me welcome Lynette as our newest Raver. She is a major addition to our advanced analytics, marketing, and loyalty teams. Plus, she’s a technology mastermind. As you can see, we’re pretty excited to have Lynette onboard and part of our leadership team. In her role,…
Read More
From “our Media Partner CDC Gaming Reports Everyone who’s been around a casino has heard the pledge from an angry gambler after a losing session: “I’m never coming back here!” Keeping that intent from becoming fact requires a delicate balance of personal touch and hard data, members of a panel on player development said during…
Read More
Do you have a stool problem? Loyalty 360 represents the shift from the selling of a product, or a building, or even an experience, to one of building a community of guests based upon highly personalized interests. This commitment to relevance and resonance will not come easily. You may first need to break through some…
Read More
Developing a framework and process In my Raving Flash Report, I spent some time walking through the strategic benefits of reputation management and how your property can use it to improve guest relationships, enhance your brand positioning, and continue to improve the guest experience at your property. In this article I want to take that…
Read More
How additional touchpoints, such as IP targeting, will drive action As we all know, direct mail is an extremely effective medium to keep your guests coming back, because a good DM piece can hold everything from monthly offers and promotions, to concert announcements and dining specials. In addition to your monthly “core” mailers, direct mail…
Read More
AKA avoid the GM tsunami She knew the diagnosis. Every day the respected GM of the medium-sized casino resort went to work understanding that she had the condition. Despite that knowledge, she shouldered on, hoping for the best. Each day was a marathon sprint of meetings, phone calls, and commitments. (A random Tuesday) … an…
Read More
A crash course for building a solid framework for success When we last met in Part I, we talked about the importance of getting familiar with CAN-SPAM rules (legal dos and don’ts of email marketing), keeping data accurate, email appends, opt-ins and unsubscribes. This time let’s talk about the best practices of putting together the…
Read More
How “gamification” has become a powerful tool for casinos Ten years ago, my partner, gaming visionary owner and operator Bill Paulos, and I established a new marketing concept for his casinos – gamification. Given that word was not even recognized in any dictionary before 2011, we stand proudly as digital marketing pioneers and the inventors…
Read More
Like most of marketing, social media advertising evolves at a voracious pace, which is what makes it exciting. Along with your growing daily task list, social media marketing is one of those things that falls victim to routine. We developed a process and expectations, then we rarely deviate from that routine. It becomes easy for…
Read More