Solutions Articles

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A Successful Manager’s Guide to Effective Merchandising

Kevin Parker and Andrea McCurry

Strategies of “Right” Pricing Your Slot Floor


Revealing Information About Casino Entertainment

Hotel Bar

Resort Operations vs. Gaming


Properly Safeguarding the Assets of the Casino and Tribe

Climbing to Top of Mountain

New Thinking: Maximizing Your Opportunities on Your BEST Days


How to Design Happiness – Part II

Business Call

How to Evaluate the Effectiveness of Your Hosts’ Time on the Phone


Your Website – Is It Working for You or Against You?


What Unique Food Experience Sets You Apart from the Local Competition?

Adults Mobile Devices

Social Media Just a Time Waster? Not So Fast

Red Carpet

The New VIP Experience


Lose Your Shirt, Not Your Shorts, in Food & Beverage

Nicole Barker

Looking Beyond the Point of Redemption to Better Connect with Customers


Just How Much Research Are Casinos Doing?

Janet Hawk

How the Worst Promotion I Was Ever Involved in … (Part I)

Deana Scott

Group Sales: The Unsung Heroes of Our Operations

Comedy Slam

I’m Glad to Have the Celebrities, but Proud to Support the Cause

Modern Room

How to Design Happiness – Part I

Steve Browne

Why You Need Both Education and Training for Hosts


Why We Should Embrace the New Multigenerational Workforce

Az Husain

What Casino Marketers Can Learn from the 2016 Election


Ten Myths About Casino Entertainment – Part II

Data Analysis

My Little Wiki List of Marketing Research

Peaking Your Peaks

How to Progress and Be More Successful in 2017

Girls Night Out

How to Make Your Casino Resort Top of Mind for …

Mark Astone

Ensure That Your Media Dollars Are Working Overtime

Super Hero

Championing $100 ADT Customers


Building Better Promotions

ROI Data Analysis

There Is Another Way to Speak ROI to Achieve Incremental Percentage Points …