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Casino Floor Security

The Ultimate Failure in Guest Service

Myths Versus Facts

Ten Myths About Casino Entertainment – Part I

Overtaxed Casino Host

Strategic Tips for Overtaxed Hosts

Breast Cancer Ribbon

Christine Faria

A Special Message to the Ladies of Gaming

Millennials on Phones

Deb Hilgeman, Ph.D.

Prepare for Monumental Change

Does the Perception of Your Brand Match Up to Your Expectations and Strategy? – Part II

Artisan Trinkets

More Than Marketing a Trinket Box …

RFM Score

How Amazon Got Me to Open Up My Wallet – Part II

Call Center Solutions

Combining Direct Mail and Call Support …

Casino Floor

Enough with the Senior Promotions!

Location Data

Using Location Analytics for Player Retention and Player Acquisition …

Check-up

Deb Hilgeman, Ph.D.

Does Your Players Club Need an Annual Checkup?

Branding

Does the Perception of Your Brand Match Up to Your Expectations and Strategy?

Non-gaming Amenities Restaurant

Are Non-Gaming Amenities the Next Step for Retaining and Growing Your Customer Base?

More Effective Darts

A More Effective Service Strategy …

Customer Benefits

Making Free Play a Portion of Your Basket of Benefits

Personal Invitation

The Lost Art (and Marketing Tool) of a Personal Invitation

Trust in Organization

Leveraging Trust in Your Organization

Innovation Analogy

I’ll Take “Innovation” for $800 …

Contract Disagreement

Understanding Entertainment Contracts

Roulette Table Games Casino Surveillance

Things Surveillance Can Do to Improve Table Games Profitability

Team Building Leadership

Four Important Things You Can Do for Your PD Team

Digital Marketing Essentials

Digital Marketing Essentials

ROI Definition

Die, ROI, Die

Customer Engagement

Deb Hilgeman, Ph.D.

Why You Need to Build an Engagement Strategy for Your Casino

Lucky Sign

Can We Actually Help Our Guests “Get Lucky”?

Team Meeting With Manager

A Note to Aspiring General Managers

Tracking Campaigns

Deb Hilgeman, Ph.D.

You CAN Track Your Branding Campaigns

Security Setup Event

How Every Executive, Manager, and Supervisor Needs to Prepare

Team Building

Developing Your Player Development Team