Building a Marketing Testing Program
Nine Lessons for Better Results I am sure we can all agree that testing is a great thing, and many of you have probably tried it to different degrees of success. But did you get the results you had hoped for? After decades of marketing and running many A/B Tests in database marketing, I have…
Read MoreForget Polished Graphics for Social Media Marketing
Why pictures of your players will drive more social engagement Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is nice too, but that doesn’t drive the billions of dollars in revenue required to keep these companies running. As marketers, knowing that…
Read MoreDie Tiers, Die: The Sequel
Top Ten Questions to Ask About Your Tiered Card Program I first introduced the phrase “Die, Tiers, Die” at the Raving NEXT conference in 2014. My prophecy hasn’t come true. Tiered card programs haven’t died. And yet, the battle cry remains. The dissatisfaction with tiered card programs is the most recurrent discussion I’ve had in…
Read MoreCustomer Journey Management
Key Infrastructure Building Blocks to Get You Started What is Customer Journey Management? How does it relate to Native American casinos and gaming? How does it impact business? What can executives do so it has a positive impact on guests, team members, and return on investment? Native American casino and gaming enterprises are investing heavily…
Read MoreClient Spotlight: Kickapoo Lucky Eagle Casino Hotel
What an Idea. A Crazy, Mad, Wonderful Idea! A little background on this property: Kickapoo Lucky Eagle Casino Hotel, located in Eagle Pass, Texas, is proudly owned by the Kickapoo Traditional Tribe of Texas. It is one of only two casinos in the entire state. The property is three hours outside of San Antonio with…
Read MoreHow to Avoid Racking Up Thousands of Additional Dollars in 2019
Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? It’s not a proposal, they will be raising rates, but by how much, and what can we do as marketers…
Read MoreAre You Getting Enough Juice from Your Digital Advertising
Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities seem to evolve on a daily basis. This is why it is important to continually optimize and measure your digital…
Read MoreTribal Spirit of Giving Program 2018
Recognizing organizations that give back Four years ago, Raving began an industry movement, to recognize those Tribal organizations that give back to their communities. We ask you to share those special events, those acts of generosity, those good works outside of your job description that have improved the lives of your community. Because the more…
Read MoreGaining a Deeper Insight Into Casino Performance
Perspectives and expectations of financial reports Understanding financial statements is not just a role reserved for bean counters, CFOs and your casino’s GM. It’s important that anyone who wants a seat at the table, whether today or as their career grows, is confident in understanding these reports. In two previous articles, we’ve looked at the…
Read MoreFraud Reduction in Non-Gaming
Are you following these best practices? On average, casinos lose 9 USD per day, per team member, to internal theft and fraud in gaming and non-gaming areas. For an organization with 1,000 team members, the total loss is near 3,285,000 USD annually! As a surveillance/security professional, it is my opinion and firm belief that there…
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