Marketing and Loyalty Clubs
Marketing and advertising educators have always said the more you touch the consumer with your message, the more familiar they become with your brand. There should not be much protest to this point. After all, most of us don’t hesitate to grab a Kleenex when we are sick or to order a Coke at a…
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Maybe it’s not quite as dramatic as my headline suggests, but it is important for our marketing and operations teams to understand that digital marketing is essential for the success of the social gaming platform. To manage the expectations of your team to drive new users to the social gaming experience effectively, you should evaluate…
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Tapping Into Passion: Why Following Your Patrons’ Passions Will Draw You Closer To Long-Term Loyalty When you tap into passion, technology becomes a vehicle, not an impediment. People of all ages, demographics, and socio-economic backgrounds will find a way to connect, to engage, and to further their exploration if passion is at play. Before you…
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Your best chance at meeting (let alone exceeding) your customers’ expectations is to effectively manage their expectations from the very beginning. What your customers believe about their relationship and experience with your casino begins with your Brand Promise. Your Brand Promise is more than a clever marketing tagline and even more than a company philosophy.…
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Another year has gone, and a new year has taken over. You’ve recovered from the New Year’s Eve festivities (maybe), you have your new budgets, and things are gaining speed. Postage rates have gone up (January 2018), so it’s time to look at your data once again and make sure that it is accurate and…
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It wasn’t so long ago that most businesses relied on a relatively passive, “one-and-done” marketing methodology that utilized traditional tools such as print ads, direct mail, one-off digital ads, static landing pages, and even digital signage to stimulate consumer interest. But successfully marketing to today’s savvy digital consumer is all about establishing an ongoing, dynamic…
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When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the creative process, as it is visual and tangible. However, a brand is not just a logo and a tagline, it is the fusion of complex human perceptions…
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Your options for social gaming at your casino There are generally two schools of thought when it comes to onboarding a social casino at your property: a) Create a standalone revenue center; b) Integrate with your players club and utilize as a marketing tool. Brick and mortar gaming operations have to make the distinction early…
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Developing relationships in an automated world We all have basic needs when relating to others whether it is in our personal relationships or with those we interact with at work. Everyone wants to be seen, wants to be heard and wants to feel they matter. During a 1990 survey, 90% of the respondents stated that…
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Customer reactivation is one of the bigger challenges casino marketing professionals face, as traditional marketing efforts continue to prove the law of diminishing return. This is especially true for smaller, tribal properties that can be in somewhat remote locations. But you don’t have to be Dr. Frankenstein to reanimate these “dead” customers … you just…
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