Raving CEO
Deana Scott
Scott has been a passionate advocate for tribal enterprises for close to three decades. She has focused her career on being a forward-thinking and trusted resource for tribes and encouraging authentic and candid conversations to further the industry’s success. A patented inventor, Scott has spent her career in tribal gaming focused on operations, marketing, and project planning. Before ownership of Raving, she held strategic positions as a General Manager and Corporate Marketing Executive and has hands-on experience in the start-up and expansion of numerous business ventures.
Since becoming CEO of Raving, a Native-owned gaming and hospitality firm, she has expanded its training and services programs as well as its conference and media divisions — further positioning the company as a technology and analytics-driven organization. Scott’s greatest skills and passion are assisting casino clients with their strategic planning, operational improvements, and investigating new technology and customer trends. Leadership and education are her priorities: Tribal Gaming and Hospitality Magazine, Raving On Air, Raving NEXT: Indian Gaming Strategic Operations and Leadership Conference, Casino Marketing and Technology Conference, and the Host and Player Development Conference are just a few of the avenues she has created/expanded to provide a platform for leading experts to the gaming and hospitality industry.
Deana is an Advisory Board Member for SLOTCO – a Mille Lacs Corporate Ventures financing solution for Indian gaming. In 2024 she received the 2024 Chairman’s Leadership Award from Ernie Stevens, Jr., Chairman and national spokesperson for the Indian Gaming Association (IGA) in Washington, D.C. acknowledging her work in tribal gaming. She received a B.A. in Communications from Marylhurst University. She also holds a University of Nevada, Reno Gaming Management Certificate, a UNR Executive Development Certificate and recently completed an Executive & Professional Coaching Master’s Certificate from University of Dallas Texas.
Latest Insights from Deana
- The Role of the Business Board: Leveraging Business Opportunities for the Tribe
- Celebrating 20 Years of Education for Casino Marketers, Host PD Teams & Gaming Leaders
- The Mill Casino Hotel and RV Park: Leading Through a Unique Lens
- Leading in a Family Business and Creating a Successful Leadership Development Program
- History Made – The first resort in Las Vegas fully owned and operated by a Native American Tribe opens
- Creating Intentional Leaders and a Culture of Quality
- Honoring Chief Don Ivy: His Uncompromising Standards Resulted in Many Significant Contributions
- Behind the Scenes: Making the Connection Between Your Dollar and the Youth It Helps
- Leadership During Disruption
- Why We Should Embrace the New Multigenerational Workforce
Aging Properties and Investment in Infrastructure
Back to Basics: Creating a Successful Casino Grand Prize Drawing
Creating a Power Relationship Between Marketing and Slots
Do You Practice a “One Call and Answer All” Philosophy When Taking Reservations?
Drive Additional Trips by Considering Five Other Key Metrics
How Non-engaged Employees Affect Your Bottom Line
How to Recover After Blowing It with a Guest
Improving Loyalty Programs May Just Be a Selfie Away
Is Your Operation Losing Millions?
A Note to Aspiring General Managers
Enough with the Senior Promotions!
Group Sales: The Unsung Heroes of Our Operations
Leveraging Trust in Your Organization