Technology
Interview with Cath Burns, Aristocrat This is why Cath Burns Executive Vice President of Customer Experience with Aristocrat is one of the most innovative leaders in gaming. Her perspective on consumer expectation and satisfaction is very insightful and provocative. Cath has a great deal of personal experience working in Asia and as a global organization…
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Interview with Ryan Reddy and Michael Ratner, IGT In the last several weeks we’ve talked to operators about how they are pivoting to address reopening; our experts have given significant strategic ways to approach data, marketing and other operations. Now it is time to talk to the suppliers. This week we’re talking to IGT’s Ryan…
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Create in-home entertainment for everyone in your database that will drive a visit when you re-open The past few weeks has shaken the gaming industry, along with practically every other “non-essential” business sector across the nation. In the coming weeks, we will be facing a daunting challenge: How do we re-engage and reenergize our community,…
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Most casinos are deploying new kiosk applications for their loyalty members to avoid lines at guest services counters. On these kiosks, players can check balances, print new cards, add credit to their cards, etc. But it’s more than just avoiding lines; kiosks are so sophisticated now, and they are an incredible marketing tool. Market movers…
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New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world have already implemented gamification. A recent report by Markets and Markets forecasts that the global gamification industry will be valued…
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Prior to in-home mega screen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” In fact, thirty years ago this February, I met my husband Brady at a Super Bowl Party. And although I am a casual fan, I do enjoy the atmosphere…
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In today’s media landscape, traditional advertising methods can only take you so far. If your casino isn’t advertising on social media, the simple fact is you’re leaving money on the table. All of the major social media platforms give you the option to create a business account which will give you the power to reach…
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The balancing act with security concerns It is not an exaggeration to say that Kiosk technology is a top consideration for business executives in casinos and hospitality properties. As a matter of fact, in a recent Raving survey, gaming operators stated that kiosks were the number one technology addition implemented in 2018! Casino and Hospitality…
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Introducing Class II Digital Game Wagering As the gaming industry matures and experiences market saturation, Tribal operators are constantly on the lookout to diversify and expand opportunities to increase revenue. Class II gaming provides that option, but, wait for it, we’re not talking about adding additional games to the floor. We’re talking about digital game…
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Businesses in the entertainment & hospitality sector are actively moving into cloud hosted and managed solutions. Why? Cloud based solutions are easier to manage, give access to real-time data and latest technologies, plus provide cost and performance benefits. What is one of the most popular technologies in use today by gaming and hospitality organizations that…
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