The How, Why & Why Not to Profitable Gamified Marketing
New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world have already implemented gamification. A recent report by Markets and Markets forecasts that the global gamification industry will be valued…
Read MoreAnatomy of a Decision
Better results through better choices Before you have even gotten out of bed in the morning, you have decided several things. Should I hit the snooze button, what am I going to wear today, what do I want for breakfast, or am I even going to get out of bed? Whether consciously or subconsciously, these…
Read MoreApril 2019
Integrating Your Loyalty Club and Player Development Function
Why this is critical to your casino’s growth It’s not rocket science. No, it’s not. Nor is it a rocket ship. It is not a cure for disease, or a solution to global warming. It is not the latest whiz-bang technological gizmo, 24G web speed, nor an electric car with a 1,000-mile range. No, it…
Read MoreIs Your Approach to Live Entertainment All It Can Be?
Through a committee, build a qualified wish list that meets your strategic criteria Kell Houston In today’s world, it’s more important than ever to be very diligent, accountable and responsible for the “Entertainment Budget” at a casino property. Upper management, CFOs and CEOs have to answer to a Tribal Council or a Tribal Board about…
Read MoreA Study in Data Hygiene
What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…
Read MoreStill Want to Get Engaged?
Changes in team member engagement trends help create a happier and more profitable workplace Three years ago, I wrote an article about team member engagement and how it is becoming increasingly popular. This article will look at current trends to help you identify ways to be more successful in 2019. First, to recap just what…
Read MoreWhat’s Missing from My Marketing Budget?
How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and market strength, evaluating how to allocate your budget has become a more critical aspect of the process. With the reduction…
Read MoreImproving Guest Profitability and Experience Through Kiosks
The balancing act with security concerns It is not an exaggeration to say that Kiosk technology is a top consideration for business executives in casinos and hospitality properties. As a matter of fact, in a recent Raving survey, gaming operators stated that kiosks were the number one technology addition implemented in 2018! Casino and Hospitality…
Read MoreEmployer-Sponsored Biometric Screening
A very cost-effective way to create ROI within your health plan spend Several years ago, my firm received a call from a lab that we had contracted with on behalf of one of our Tribal casino clients. They had just completed the lab work for a biometric screening sponsored by the casino for its team…
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