Marketing and Loyalty Clubs
I think we can all agree that our marketing programs and promotions are vulnerable to internal and external theft and fraud. Usually, it’s a combination of the two: an employee colluding with an outside agent to rip off the program. Why are marketing programs and promotions vulnerable? Programs and promotions are vulnerable because most properties don’t…
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The Single Thought that Will Focus Your Marketing Forever Goals, tasks and vision to answer a single question, “Will It Make the Boat Go Faster?” This is the story of how a British men’s eight rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really. This is good stuff.…
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As if casino marketers and operators didn’t have enough on their plates trying to keep up with all the new online information, social and review channels, it seems as if these mediums keep adding features that make our jobs even more complex. A case in point is Yelp, which recently added a paid service called…
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Fresno, CA – Catalyst Marketing Company unveils its new design to reflect the company’s growth to create Smart Work That Counts. Catalyst has enhanced its creative and improved its strategic approach to help solve marketing challenges. Mark Astone, CEO of Catalyst Marketing Company said, “We’ve spent the past year reinvesting in ourselves, to improve the…
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Reno, NV – Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry. The first version of RAVINGdashboards is designed for Player Development hosts and managers and offers a wealth of information – which for many was not available or accessible before – in an intuitive and easy…
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Resolution and Image Types We all hate feeling stupid, right? Or spending, what should take just a few minutes, an hour to upload photos to our LinkedIn page. Then when we upload them, the images look blurry or the size is all wonky. In today’s digital world, whether we’re posting on our social media pages…
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Loyalty Clubs and Player Development programs are the foundation of our marketing programs. Last week, at Raving’s Loyalty and Player Development Conference in Las Vegas, we addressed how progressive organizations are leveraging these two areas to drive revenue and discussed solutions to solve the operational disconnects between these functions. Attendees took a deep-dive looking at…
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How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…
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In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…
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Most casinos are deploying new kiosk applications for their loyalty members to avoid lines at guest services counters. On these kiosks, players can check balances, print new cards, add credit to their cards, etc. But it’s more than just avoiding lines; kiosks are so sophisticated now, and they are an incredible marketing tool. Market movers…
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