Marketing and Loyalty Clubs
Reno, NV – Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry. The first version of RAVINGdashboards is designed for Player Development hosts and managers and offers a wealth of information – which for many was not available or accessible before – in an intuitive and easy…
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Resolution and Image Types We all hate feeling stupid, right? Or spending, what should take just a few minutes, an hour to upload photos to our LinkedIn page. Then when we upload them, the images look blurry or the size is all wonky. In today’s digital world, whether we’re posting on our social media pages…
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Loyalty Clubs and Player Development programs are the foundation of our marketing programs. Last week, at Raving’s Loyalty and Player Development Conference in Las Vegas, we addressed how progressive organizations are leveraging these two areas to drive revenue and discussed solutions to solve the operational disconnects between these functions. Attendees took a deep-dive looking at…
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How Creating this Power Team Can Maximize Return and Minimize Over-Investment Slots are our primary product and how casinos make most of their money. However, we tend to treat our players as one-dimensional. What that means is that in most of our marketing, the slot products are not differentiated. Think of the amazing opportunities that…
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In the casino industry, loyalty clubs are the relentless workhorses of marketing. Loyalty clubs effect casino operations like veins, carrying offers and touching almost every departmental function. Many loyalty clubs are content to flounder and remain the same. Or, like a chameleon, only change after a competitor lights up the market with a new and…
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Most casinos are deploying new kiosk applications for their loyalty members to avoid lines at guest services counters. On these kiosks, players can check balances, print new cards, add credit to their cards, etc. But it’s more than just avoiding lines; kiosks are so sophisticated now, and they are an incredible marketing tool. Market movers…
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The results are in and, thanks to the legalized sports betting craze, sports-themed casino promotions have proven their weight in gold One year has passed since the Supreme Court legalized sports betting, and it’s been a whirlwind in our industry with no signs of slowing down. Just recently, we saw Indiana become the next state…
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Introducing Raving’s integrated PD and Loyalty Club program Loyalty Clubs and Player Development programs are the foundation of our marketing programs. How do progressive organizations leverage these two areas to drive revenue? It starts with taking a deep dive by looking at all players holistically through investment rates and analytics, specific to their roles. These…
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Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, researching these new marketing services and promotional products can become overwhelming. And, sometimes, testing too many…
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How to use this tool for your next digital marketing campaign A storyboard is a sequenced graphic organizer for the purpose of pre-visualizing a motion picture or other interactive media. How about for planning a direct marketing campaign? Much like a movie, you start with brainstorming your concept. What do you want your players to…
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