Marketing and Loyalty Clubs
In the business of good fortune, luck has nothing to do with it CEOs hire personal growth consultants. Business leaders hire business coaches. Successful executives take personal growth courses. Everyone reads success articles, listens to blogs and watches videos to improve. In today’s business environment, change and adaptability are the norm. Personal achievement is a…
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We are lucky in the casino industry to have access to piles of data about our players. In spite of the available data, many properties rely almost exclusively on player value data generated through our gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately. By focusing on…
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January 28 – 30, we held our 21st (yes TWENTY-FIRST!!!) Raving NEXT: Indian Gaming Analytics & Marketing Conference at Pechanga Resort Casino (see photos from the event here). There’s a vast amount of information exchange and collaboration that happens at this event each year. It’s great stuff. We collect this data from our diverse group…
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Marketing budgets are different… “A horse of a different color,” as the Wizard of Oz would say. Along with Halloween and pumpkin spice everything, the annualized budget season arrives around Labor Day like the dreaded headless horsemen—four months of wrangling, sandbagging and brinksmanship. Casino budgets follow an arduous process that averages four months, during which…
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An effective casino campaign strategy requires the effective implementation of segmentation. Why? Because the target audience drives the campaign strategy. Let’s start by looking at a basic active customer program: The campaign strategy should be different for each of the segments below. The goal of the overall campaign is to grow and maintain guest loyalty.…
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Why pictures of your players will drive more social engagement Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is nice too, but that doesn’t drive the billions of dollars in revenue required to keep these companies running. As marketers, knowing that…
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Surprise, It’s Time for the January Postal Rate Increase In keeping with its own tradition, the United States Postal Service is proposing to raise rates at the end of January. Oh, who are they kidding? It’s not a proposal, they will be raising rates, but by how much, and what can we do as marketers…
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Three critical questions to evaluate your program In the 25 years since the launch of the first clickable web banner, the industry has continually reinvented itself as new technologies have become available. Digital marketing capabilities seem to evolve on a daily basis. This is why it is important to continually optimize and measure your digital…
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Brought to you by Epstein the Magnificent As we welcome in a new year, I thought it would be fun to take off my normal “sales guy” hat, don the turban, and gaze into the future. Come with me as I channel my inner Johnny Carson, hold the envelope to my forehead, and give you…
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So you don’t have to attend more of “those meetings” We’ve all been in that meeting. Burning the midnight oil trying to address where the property has gone off course. The GM is puzzled. The Vice President of Marketing is disappointed. The Operations team feels out of touch. Food & Beverage is bewildered. Human Resources…
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