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Weekly Reports
Raving Weekly Reports
Are Your Casino Promotions Moving the Needle? Three Tips to Measure Success
By
Chris Archunde
Reliable, Actionable Data with Results
By
Trevor Taylor
Who Really Sells Your Casino?
By
Janet Hawk
Can You Breakup with Free Play?
By
Trevor Taylor
Evaluate Your Loyalty Club with Analytics
By
Trevor Taylor
Kevin Huddleston
Marketing: A Foreign Language to Finance Folks
Deb Hilgeman, Ph.D.
An Underutilized Tool for a Competitive Advantage
Az Husain
The Importance of Experimentation
Brett L. Magnan
Five Key Ways to Improve Your Food and Beverage Operation – Part I
Deana Scott
Improving Loyalty Programs May Just Be a Selfie Away
Christine Faria
Despite Our Division – Why We Come Together and Celebrate
Mark Astone
Using IP Targeting to Communicate with Your Players
Steve Browne
Take This Quiz About Your PD Department
Nicole Barker
Tidying Up Player Communications
Andrea McCurry
Hurdles of Being An Innovative Operator
Deb Hilgeman, Ph.D.
Does Guest Service Drive Visits?
Daniel Wood
How to Get Higher Response Rates from Your Non-Hosted Players
Deana Scott
Aging Properties and Investment in Infrastructure
Janet Hawk
Boots on the Ground Marketing
Chris Keenan
How to Incorporate Local Artisans into your Retail Program
Dennis Conrad
Employee Empowerment as a Marketing Tool
Brett L. Magnan
When It’s Time for a Bar Rescue
John Stewart
You Know It’s Time to Redo Your Hotel Rooms When …
Az Husain
Use Automation to Save Time and Money
Mark Astone
Google Analytics for the Casino Marketer
Steve Browne
Five Tips for Your Own Service Walk-a-bout
Nicole Barker
Acknowledging Customer Discontent Due to Shrinkflation
Janet Hawk
Common Mistakes by New PD Managers
Deb Hilgeman, Ph.D.
First Glimpse at Industry Marketing Survey
Dennis Conrad
Consumer Value Kudos
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