Marketing and Loyalty Clubs
What has been the success factor for a casino in New Mexico? “We geeked out on data.” In today’s interview, I had the opportunity to chat with one of the smartest executives in gaming, Trevor Taylor, Director of Marketing Route 66 Casino Hotel in Albuquerque, New Mexico. He’s been in the business for over 25…
Read More
Why it’s important to update this for all of the businesses you operate During the recent shutdown and reopening of businesses, it became apparent that many needed assistance gaining access to their Google My Business listing. This could have happened for a number of reasons such as the person that originally claimed the listing is…
Read More
By Guest Contributor, Kathy Thill Do you miss me? I miss you, too but I’m not ready to get back together. Who am I? I am a 65+, single, female, middle-upper class and willing to spend $400 for an afternoon of entertainment. I used to visit you once or twice a month. I admit, you…
Read More
As casinos reopen, marketing teams face new challenges. How do you run successful promotions, while maintaining half capacity? Which marketing tools target high return customers over crowds? How do you promote safety and your brand? As our industry moves forward … it’s time to rethink Marketing and Promotions.
Read More
As we move from post opening speculation to true opening data, what are we discovering? This week we’ve checked in with marketing and advertising pros and Raving Partners, Tom Osiecki and Mark Astone – who are both working with clients that have re-opened and have valuable data to share. What are they seeing out in…
Read More
What to do after the honeymoon phased has waned After two weeks open and being treated to record numbers, many properties are starting to see some normalization as pent up demand has passed its peak and competition is kicking back in. Beyond demand, a number of contributing factors even boosted openings beyond expectations for some.…
Read More
Reinvestment, communication and promotions What are some things marketing can do to help begin the long process of returning to profitability and production? Let’s look at the three areas of reinvestment, communication and promotions. Reinvestment During closure, if you didn’t make changes to your reinvestment strategy there is still time to do this. This is…
Read More
Why Northern Quest Resort & Casino’s emails to guests impressed me One of the first casinos nationwide to reopen after the coronavirus closings set a best practices protocol for guest communications during these challenging times. Northern Quest Resort & Casino, a Kalispel Tribal Enterprise in Airway Heights, WA, was in uncharted territory in creating a…
Read More
Let’s consider two big things! A few states have re-opened to some degree, with other states coordinating efforts regionally, which means many of you are well into execution mode of your latest re-opening plan. As we approach the return of gaming entertainment, several casinos are executing surveys to get a feel for guest safety concerns,…
Read More
What we’ve learned from our industry and guests How is your reopening plan coming together? If you are finding it a challenge on many levels, you’re not alone. Many casino executives and marketing teams feel that they are being thrust into the position of making decisions regarding infectious disease, health and safety. Some would say…
Read More