Posts by Az Husain
What Casino Marketers Can Learn from the 2016 Election
Don’t get caught off guard with inaccurate or ambiguous data As the 2016 election results swung in Donald Trump’s favor, many people were stunned by the inaccuracies in polling. And although the miss was not unprecedented, it did question the use of data techniques to accurately measure voter sentiment. So, what happened and why should…
Read MoreHow to Use Performance Management to Gauge Marketing Investment
Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement My 12-year-old son, Gil, started competitive swimming this year. As a data guy, I look at my son’s swimming activity under a different lens than most parents. I try to find meaning in all…
Read MoreHow Amazon Got Me to Open Up My Wallet – Part II
Using RFM at your property for smarter promotions and offers If you missed Part I of this article, click here for the Flash! Report. Recently, I traveled to Italy with my family. And in preparation for the trip, my wife and I spent time on Amazon buying things we needed for our travels; new luggage,…
Read MoreTaking a Lesson from Amazon
How Amazon got me to open up my wallet Using RFM at your property for smarter promotions and offers I recently went on a trip to Italy with my family. And in preparation, my wife and I spent some time buying things we needed from Amazon online; new luggage, summer clothes for the kids, guide…
Read MoreUsing Location Analytics for Player Retention and Player Acquisition …
How to visualize your opportunities by using maps and data I’m a very visual person. And being a visual person and a data nerd is a great combination; it gives me the ability to answer difficult data questions by using immersive and engaging graphical tools, like maps. With mapping technology, I can unearth insights that…
Read MoreStop Pulling Your Hair Out Trying to Get to Your Marketing Data
Wanna bet that your casino has an effective BI tool that you’re not using? Today’s modern casino produces an enormous amount of data for marketers to leverage. But like many busy casino marketers, finding the time to build the reports to do the analysis is time-consuming. And many marketers may think they lack the technical…
Read More