Posts by Deana Scott
Aging Properties and Investment in Infrastructure
Why innovation and strategy need to be more than a philosophy Recently I moved to Reno to assume the duties as CEO of Raving Consulting. As a kid, I remember visiting Reno with my family during the summer. It was a perfect distance from Southern California with a variety of activities to satisfy everyone. My…
Read MoreGroup Sales: The Unsung Heroes of Our Operations
A story of bandaids and bolt cutters All hail the Sales Department for creating guest engagement long before guests walk through the door. Let me explain. Let’s be real: in most casino operations, the Slot Department gets what they want. This isn’t a criticism, it’s just fact. Slots drive revenue, blah, blah. Yes, it is…
Read MoreWhy We Should Embrace the New Multigenerational Workforce
It’s good business and good for our soul! Long before Wal-Mart greeters, my grandmother, at 75 years old, decided that she was going back to work after being out of the workforce for nearly twenty years. She insisted on applying at Kmart as a greeter (she called it K “mark” – yes, with a “k”).…
Read MoreTurkey and Table Games
Tips for us operators from a seasoned gambler! Now that I don’t foresee turkey in my future for the next eleven months, and next week it’s back to work after the holidays, I wanted to share something that I learned about gambling this holiday season. Back in November, the first turkey of the season was…
Read MoreHow to Recover After Blowing It with a Guest
Did you just royally blow it with a guest? How one call can create an even better relationship Customer surveys are a critical part of feedback for any business – the caveat is that most of the time they are not utilized properly. Fellow Raving Partner, Doc Deb Hilgeman, addressed this issue in her article,…
Read MoreEnough with the Senior Promotions!
Today’s boomers are not your typical senior Over my twenty plus years in gaming, I have implemented my share of Senior Days. My favorite was “Senior Skip Day” for those “50 or Better.” I was conscious of wanting to offer a promotion with age requirements, but keeping the youthful fun. Recently, I was sitting at…
Read MoreMarketing to the 45-60 Year-Old Female
I am this demographic Stop talking about millennials and give today’s gamer what they want I just celebrated another birthday (lucky me … and I mean that sincerely). It’s been a gradual transition. I noticed it about five years ago when casino music moved from “oldies” 50’s & 60’s to “hits” from the 80’s. I…
Read MoreLeveraging Trust in Your Organization
How individual and group leadership will give you a strategic advantage and greater profits “THE MOMENT THERE IS SUSPICION ABOUT A PERSON’S MOTIVES, EVERYTHING HE DOES BECOMES TAINTED.” – MAHATMA GANDHI As a country, we are suspicious of everybody. All you have to do is listen to conversations in the office or on social media…
Read MoreA Note to Aspiring General Managers
How to groom your team for today’s success while strategically planning to build long-term opportunities I recently attended an event that brought together General Managers from throughout Indian gaming. As a relatively new General Manager, I was excited and anxious to attend, wondering what I might discover that would help me become a more effective…
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