Posts by Deb Hilgeman, Ph.D.
Why You Need to Build an Engagement Strategy for Your Casino
Only if you want to increase customer loyalty, employee performance, and profitability In the last few years, a relatively new branch of research known as employee engagement surveys has exploded in popularity. Employee engagement is an emotional commitment to your employer, and it involves loyalty, commitment, satisfaction, advocacy and going the extra mile. Using a…
Read MoreFive Bad Excuses that Are Impacting Your Marketing Strategy
What excuse do YOU have for not doing market research? There is NO GOOD REASON to not integrate this tool into your strategy! Deb Hilgeman, Ph.D. I recently conducted two workshops on Attitude & Awareness surveys at Raving’s 18th Indian Gaming National Marketing Conference. This is the type of survey that you use to find…
Read MoreYou CAN Track Your Branding Campaigns
How smart marketers successfully track their branding and advertising campaigns As casino marketers, we often hear and use the word “branding,” but what exactly are we talking about? And what is the difference between marketing and branding? In a nutshell, marketing is what you do and branding is what you are. Branding is the promise…
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