Posts by Kell Houston
Ten Myths About Casino Entertainment – Part I
Clearing up misconceptions about your talent program Throughout the years, I’ve seen the same questions and concerns from our tribal and commercial casino clients. I would like to take a minute here to list out ten of those issues or myths, and hopefully clear up some of the confusion. 1) I must book talent that…
Read MoreUnderstanding Entertainment Contracts
Too many casinos are getting into legal binds Those artist contracts with all the legalese and contract riders with pages and pages of specifications and requests are very difficult to pick through, plus they have a tendency to really drive you nuts. All that information is very important for you to understand because you have…
Read MoreWhat Does Your Casino Entertainment Program Look Like?
Comparing small tertiary versus larger markets Entertainment is the X-factor in all casino business. A good entertainment program ties into your customer database, keeping your current customers coming back and creating new customers. A casino without a consistent and quality entertainment program is a casino that is missing the opportunity to stand out. There are…
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