Posts by Kevin Parker
Hold Percentage Is Just a Number, Right?
After visiting numerous table games operations in rural locations across the country, I have noticed a disturbing trend regarding the ever-tightening odds related to the table games offerings. These properties, having little to no local competition, are offering similar sets of odds as many of the Las Vegas Strip operations. After observing this trend over…
Read MoreIs Your Table Games Mix in Need of a Rehab? – Part II of II
Regulatory requirements for new game installation In Part I of this article, I covered why we would consider adding a new game to our table games pits, as well as the nuts and bolts areas, like determining game costs, selecting the appropriate theoretical hold, as well as understanding equipment requirements and creating a strategic marketing…
Read MoreIs Your Table Games Mix in Need of a Rehab? – Part I of II
Adding a new table game to your pit During my days as an operator, conferences with expos gave me the chance to network with others in similar job roles and to also see what else was out there beyond the walls of my own casino. To be honest, some of the tribal facilities I was…
Read MoreAre Your Table Games Under-performing
Let’s take a look at yield management Are you managing your table games to produce the best possible revenue results? As a break-in dealer in 1995, I recall the supervisors on my shift believing the best way to manage their table games was to kick the dealers in the ankles to keep the game pace…
Read MoreInvest in Your Property’s Future
A new look at capital reinvestment As casino operators, our main goal is to maintain our current patron base while attracting new customers to our casino resort. In order to attract new guests, you must offer clean, comfortable accommodations in conjunction with an engaged and knowledgeable team member. Obvious, right? Yet as an industry, while…
Read MoreStrategies of “Right” Pricing Your Slot Floor
Understanding pricing structure and customer engagement I don’t know about you, but one of my least favorite chores is visiting the grocery store. Before you even get through the front door, you are accosted by adorable little girls or boys fundraising for this cause or that, and who can say no, right? Then once through…
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