Posts by Michael Minniear
Top 5 Things You’re Not Looking At, Should be, and Can Do On Your Own
Fundamental Casino Analytics for a Healthier Bottom Line When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to do on your own today that will have significant impact to your bottom line. So, let’s get right to it. 1) A Good Property and…
Read MoreTop Five Foundational Analytics for Marketing Strategy Planning
How to achieve incremental growth Wonderful things can happen when you apply good analytics to marketing planning. In fact, the most wonderful thing can happen, incremental property growth at your casino! However, when planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns…
Read MoreSlot Machine Management: What We’re Missing in Our Metrics
Introducing Michael Minniear, Raving Partner, Data Analytics As the industry (and Raving’s gaming and hospitality clients) relies more and more on data-based decision-making, we’ve been on the search to add to our data analytics team. We’re thrilled to say that Michael Minniear has joined us as a Raving Partner. You’d think talking to this super-smart…
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