Marketing and Loyalty Clubs
The results are in and, thanks to the legalized sports betting craze, sports-themed casino promotions have proven their weight in gold One year has passed since the Supreme Court legalized sports betting, and it’s been a whirlwind in our industry with no signs of slowing down. Just recently, we saw Indiana become the next state…
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Introducing Raving’s integrated PD and Loyalty Club program Loyalty Clubs and Player Development programs are the foundation of our marketing programs. How do progressive organizations leverage these two areas to drive revenue? It starts with taking a deep dive by looking at all players holistically through investment rates and analytics, specific to their roles. These…
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Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, researching these new marketing services and promotional products can become overwhelming. And, sometimes, testing too many…
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How to use this tool for your next digital marketing campaign A storyboard is a sequenced graphic organizer for the purpose of pre-visualizing a motion picture or other interactive media. How about for planning a direct marketing campaign? Much like a movie, you start with brainstorming your concept. What do you want your players to…
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How mid-sized Tribal casinos thrive in a competitive atmosphere The 2019 NIGA Tradeshow session “Help, A Giant Casino Is My Competition! How Mid-Sized Tribal Casinos Thrive in a Competitive Atmosphere ” brought out small to mid-sized casino operators and marketers who wage a daily battle with monster resort properties. The panel consisted of two mid-sized…
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New strategies to drive incremental revenue What’s your plan for 2019 for new guest acquisition, reactivation or driving incremental revenue from existing guests? According to Gartner, 70% of the top 2,000 corporations in the world have already implemented gamification. A recent report by Markets and Markets forecasts that the global gamification industry will be valued…
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In today’s media landscape, traditional advertising methods can only take you so far. If your casino isn’t advertising on social media, the simple fact is you’re leaving money on the table. All of the major social media platforms give you the option to create a business account which will give you the power to reach…
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What is it, and why is it important for casino database marketing? I’ve written quite a few articles in which I make the assertion that your player database is your most valuable asset, and that it is imperative to keep it clean and up to date at all times. This will save direct mail print…
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How to factor in technology changes, competition and capital improvements For many properties, this summer will bring the process of putting together their FY2020 marketing budgets. With the number of changes in technology, competition, and market strength, evaluating how to allocate your budget has become a more critical aspect of the process. With the reduction…
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What are these tools, and what combination is the best for your property goals? There are so many words to describe the software systems in casino database marketing, and it can be confusing. I am going to cover the differences between a Player Management System, a data warehouse, a CRM (Customer Relationship Management) system, and…
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