We can’t lie (well, we could, but we’re not in this case), the articles below are our most read articles from our weekly industry report during the last 12 months. Our independent judges (uh … that would be Gency), ran the numbers. Over a million subscribers (well, maybe not that many, but close) read our reports each week and the articles below had not only the highest open rates but click rates as well.

If you are a new subscriber or you don’t remember how utterly terrific these articles were, here’s some excellent reading to bring you into 2020. We thank all of our Raving Partners and team members for their hours and hours of writing; but we especially thank you, our readers, for engaging with us.

Very Happy New Year.

The Raving Team

Four Marketing Budget Hacks
By Tom Osiecki, Raving Partner, Advanced Operations and Marketing

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Drive Additional Trips by Considering Five Other Key Metrics
By Deana Scott, Raving CEO

 

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Basic Guidelines for Campaign Segmentation Strategy
By Lynette O’Connell, Raving VP of Data Science and Operations

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Help Wanted – Filling Open Positions at Your Casino
By Dan Stromer, Raving Partner, Executive Development and Operations

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Top Five Foundational Analytics for Marketing Strategy Planning
By Michael Minniear, Raving Partner, Data Analytics

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