Posts by Daniel Wood
Utilizing An Additional Channel Of Contact For Better Results
Casino executives often devote most of their resources to top-end players, while devoting fewer resources to lower valued players, thus missing out on opportunities to grow the middle segment of their database. Chances are that there’s a group of players that is just a personal phone call away from becoming loyal customers. Recently, a valuable…
Read MoreHow to Engage More Players and Drive More Trips
It’s as simple as a phone call: Engage more players and drive more trips As casino executives, we often devote most of our direct marketing and player development resources to top end players. We make personalized phone calls to our big spenders while allowing simple mailers to take care of players who typically spend less.…
Read MoreHow to Realign Your Teams to Drive Incremental Revenue
Untapped resources – Would you realign your pbx and reservation teams to drive incremental revenue? During a recent project with my five boys (yes, I did say five boys), I quickly learned how making a few tweaks to my youthful team made a huge improvement to something that started off looking like a really bad…
Read MoreHow to Evaluate the Effectiveness of Your Hosts’ Time on the Phone
When is using trained callers the right decision? Do your hosts have quotas for the number of players to engage? Do they make reservations for their players? Do they follow up on VIP special event invites? Should they be doing all of these things? I recently chatted with Steve Browne, who has been a senior…
Read MoreHow to Get Higher Response Rates from Your Non-Hosted Players
Hint: it’s the same tool you’re using for your VIPs Do your hosts have quotas for the number of players they must engage with each month? Do they make reservations for their players? Do they follow-up on VIP special event invites? Should they be doing all of these things? It isn’t quite that simple, but…
Read MoreCombining Direct Mail and Call Support …
For a supercharged marketing effort Just say you have an important event coming up and you have a specific number of seats that you NEED to fill. How do you accomplish your goal without overtaxing your player development department? Regardless of how many mailers or emails you send, what is the best response you can…
Read MoreHow to Help Your Hosts Focus on Players on the Rise
How to help your hosts focus on players on the rise Staying connected to lower value players the smart way Carter Buck Every day, Player Development departments are faced with deciding how to best use the time and talent of their Host team. After all, the purpose of a Host is to engage with players…
Read MoreThe Lost Art (and Marketing Tool) of a Personal Invitation
Why relying on one-way channels of communication is hurting your response rate Carter Buck I’ll get right to the point – when used exclusively, direct mail and email are not the most effective ways to get your players back into your casino. Don’t get me wrong, they have their purpose and can support a killer…
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