Posts by Deana Scott
New Workplace Culture Featuring Pets and Babies
Why not create a policy to help company morale? Having spent my career working for Tribes, I have always appreciated the focus on future generations and the generosity towards community and family. This focus is the foundation for many innovative workplace policies that I believe lead businesses to workplace balance. Years ago, I remember being…
Read MoreDo You Practice a “One Call and Answer All” Philosophy When Taking Reservations?
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor saving measure or implemented without a clear objective and tested, it can hurt your bottom line and lose customers. Think about your automated phone and reservations systems. Have you ever found yourself in…
Read MoreThe Results Are In: A Seismic Shift Regarding “Big Data”
You can’t open an industry publication or attend a conference without seeing a discussion about Big Data or analytics. Now, that’s good news! Have we finally given the “millennial topic” a rest and could we be on our way to recognizing the need for data-driven decision-making in our operations? It appears an operational focus may…
Read MoreTips to Ensure Your Technology Investment Pays Off
How to avoid technology purchase pitfalls Keeping up with technology is a time consuming and expensive proposition for most businesses. We are inundated with new software programs, hardware and applications touted as the next big “must have” to improve our operations. From accounting and human resources systems to security, slots and not to mention the…
Read MoreWhy Do I Know More About Your Product than Your Employee?
We now live in an age where our customers are more educated about our product than ever before. According to a recent study conducted by Forbes, 82% of consumers do research online before they ever venture into a retail establishment to make a purchasing decision. Additionally, a study by GE Capital Retail Bank found consumers…
Read MoreIs Your Operation Losing Millions?
Incorporating Evidence-Based Decision Making Into Your Business Model Lately, I have been evaluating how successful businesses incorporate an evidence-based decision making process to increase profits in a highly competitive economy where old business models are dying. What is it? Evidence-based decision making is a process for making decisions about business practices, strategies and policy developments…
Read MoreHow Non-engaged Employees Affect Your Bottom Line
Are your non-engaged employees sabotaging your organization? My son graduated from college this year and recently landed his first “adult” job. It was amazing to watch him enter this next stage of his life. (And yes, paying the last tuition bill did provide a greater reason to rejoice!) I observed his anticipation of his first…
Read MoreTips for Preparing Your Casino Marketing Budget
Utilizing competitive data department feedback for your casino marketing budget As budget season rolls around, executives are busy planning, calculating, and the big one – justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes times to put the spreadsheet together, it is much less painful. The…
Read MoreLessons From The Road: What We Can Learn From Northwest Casinos
As the summer season peaks, according to AAA, more people are on the road than ever before, traveling to their favorite summertime destination. Many of these stops now include Indian gaming resorts. In June, I did a Raving road trip throughout the Northwest, visiting tribal casinos near Seattle, then heading south, through Oregon to Northern…
Read MoreImproving Loyalty Programs May Just Be a Selfie Away
Why phones are key to improving guest engagement As a society, we are obsessed with our phones. Sure, we realize it, but it wasn’t until I spent the day observing it that I truly saw the addiction. It was Easter Sunday, and I was enjoying an amazing brunch in San Diego complete with endless Mimosas.…
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