Posts by Janet Hawk
Oops! Your Automated Email Missed the Mark
Developing relationships in an automated world We all have basic needs when relating to others whether it is in our personal relationships or with those we interact with at work. Everyone wants to be seen, wants to be heard and wants to feel they matter. During a 1990 survey, 90% of the respondents stated that…
Read MoreChanging the Worst Promotion Ever – Part II
Into the best thing that ever happened Years ago, I was involved in a promotion that appeared to meet all the necessary criteria. To this day, however, it is one of the worst experiences I ever had in a casino, and one that I will never forget, because it helped me transition from operations to…
Read MoreSolving the Top 10 Host Issues
The top 10 issues hosts tell us they have and what you can do about them The funny thing about a casino host’s job … their top complaints haven’t changed much in the last 30 years. See, hosting will always be about relationships. Relationships with our guests, with our fellow teammates and with management. So…
Read MoreHow Knowing Your Competition Can Help You Improve Your Casino
My mama told me, you better shop around … It’s true! Knowing what your competition is doing is a great tool for improving your own business. I’m not just talking about going on their website or looking at their ads in the local paper, either. While that is a good place to start, by digging…
Read MoreBoots on the Ground Marketing
Small Casino? Satellite Locations? Limited Resources? Q and A with Janet Hawk Janet Hawk Janet will be the first to tell you that she credits so much of her successful gaming career to some tough sons of bitches that broke her in when she started in Las Vegas. The opportunities and lessons she got and…
Read MoreHow the Worst Promotion I Was Ever Involved in … (Part I)
Was the best thing that ever happened So many times we design a promotion or event, and it looks so awesome … on paper. You’ve picked the perfect title/theme, the prizes are amazing, and there is just NO WAY that your guests won’t have a great time, and the ROI will be THROUGH THE ROOF!…
Read MoreCommon Mistakes by New PD Managers
Five ways to save yourself when you’re thrown in the middle of the lake and told to swim … I’ve seen it talked and written about SO many times: people promoted to a new role and then left to their own devices without much guidance or resources to actually succeed. No training, just given a…
Read MoreBuilding Better Promotions
Pre and post-steps to build into your process Marketing has a well-earned reputation for being the “fun” department. Many don’t realize how much work goes into planning all the fun that our guests and fellow teammates see! Yes, there’s the basics of determining the goal of the promotion, diving into the database, selecting the type…
Read MoreThe Best and Absolute Worst Part of Being a Connected Host
I’ve often told people that I love my job 90-95% of the time. Unfortunately, the 5-10% of the time that I hate it usually happens all at once, and sometimes on the same day. Most of the time, it is minor aggravations, like dealing with a dispute or a high-maintenance guest who is bound and…
Read MoreStrategic Tips for Overtaxed Hosts
How your player development team can organize their work to prevent burnout Let’s face the facts; the gaming industry is a highly competitive business. It used to be that gamblers had to travel quite a ways to get to their favorite gaming place. Today, it may be in their backyard. Now, more than ever, management…
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