Posts by Mark Astone
You Had Me at “Autocomplete”
Many of our past Flash articles have focused on the importance of a strong digital advertising presence. Why is Catalyst such a big proponent of digital? Simple … because it works. From SEM to display to IP targeting, we’ve helped our clients find success online, resulting in stronger revenues for their properties. So, what’s next?…
Read MoreTrending in Media: Connected TV
Jump on this new TV outreach now Connected TV or Over-the-Top TV has been a growing trend in the last year. This type of TV viewing should not be a big surprise, as consumers take more control of how and when they watch TV. What may surprise you, however, is who is watching. The 55-plus…
Read MoreWhat Is the Middle Man Costing You?
Double-check where your digital dollars are going It is safe to say you are running some sort of digital advertising as part of your overall advertising plan (if not, maybe we should talk). What I love about digital is it can be highly targeted to your gamers and a gaming audience. The challenge is having…
Read MoreBillboard Technology
Yes, it exists, and this is how you can use it strategically A few months back, we talked about Data and the Human Factor. Technology (and big data) is every company’s favorite playground. Or at least it should be. Dead and gone are the days where we rely on a media sales rep to rattle…
Read MoreIs Your Casino Living Your Brand Promise?
Your best chance at meeting (let alone exceeding) your customers’ expectations is to effectively manage their expectations from the very beginning. What your customers believe about their relationship and experience with your casino begins with your Brand Promise. Your Brand Promise is more than a clever marketing tagline and even more than a company philosophy.…
Read MoreIs It Time For A Rebrand?
When many properties think of a rebrand, they jump to thoughts of their logo, colors, and perhaps their messaging. They tend to focus on the outcome of the creative process, as it is visual and tangible. However, a brand is not just a logo and a tagline, it is the fusion of complex human perceptions…
Read MoreWhen to Drop Print Advertising from Your Marketing Strategy
Is it time to put print advertising out to pasture? During a recent internal meeting here at our agency, I posed the following question to the group, “Who has actually read a newspaper in the last 30 days? Not an online version, but an actual printed paper.” I wasn’t shocked to see that out of…
Read MoreData and the Human Factor
Collection, interpretation, and execution for a more successful operation Casinos rely on their ability to harness information and execute strategies based on quantifiable resources. Thanks to player tracking systems, gaming is an industry that is decades ahead of other industries in data collection and understanding our customers’ behavioral patterns. But no matter how “big” your…
Read MoreTruly Connect with Your Players on Their Mobile Devices
How to create a specific strategy and executed tactics to connect to your target audience The phenomenal growth of mobile usage offers tremendous opportunity for gaming operations to stay connected to their players when they are outside the casino’s walls. The key word here is “connected.” If you are simply posting “ads” for your concert,…
Read MoreUsing IP Targeting to Communicate with Your Players
How to add IP targeting to your marketing mix If you are not already utilizing IP Targeting to communicate to your player database segments, this Flash is for you! Though it’s been around for a couple of years, it seems that IP Targeting has received less attention compared to email marketing, geo-fencing, push notifications, etc.…
Read More