Posts by Mark Astone
Your Website – Is It Working for You or Against You?
Don’t “set and forget” your most responsive medium Hard to remember life before the Internet. But I do. Fast forward a couple decades and many light years through the digital technology universe, and today your casino website is absolutely essential, and can be a powerful tool in your marketing arsenal – or it can work…
Read MoreGoogle Analytics for the Casino Marketer
Google Analytics 101: What gaming executives need to know Too often we hear from our clients that they do not fully understand how to use Google Analytics or are not leveraging this data to optimize marketing decisions. So, we’ll take this opportunity to share some practical information that you can use today to identify strengths…
Read MoreThe How Much and Why of Digital Marketing
How much of your marketing budget should go to digital and how do you know what’s working? If you are old enough to remember the popularity of “paint-by-numbers” kits then you can certainly recall the days when your casino advertising budget consisted entirely of traditional media such as TV, radio, outdoor and print. Then along…
Read MoreEnsure That Your Media Dollars Are Working Overtime
Providing key information about your database to your agency If you are a Marketing Director whose relationship with your player database is “till death do us part,” then you are not alone. But what if you are not getting enough analysis, or the actionable analysis you need, to make the most of your media dollars…
Read MoreWhen Your New Member Lifecycle Is Flawed
How to make your new member program more profitable Does your New Member program look like this: You provide some sort of sign-up bonus, like a free buffet or $10 in free play. Then follow it with a “welcome to the club” mailer or email, with a free play offer that is based on the…
Read MoreFive Key Mobile Must-Haves
Building your digital marketing strategy Before you jump on the latest and greatest trend in digital marketing, let’s do a gut-check and see if you have the basics covered. Every day I am bombarded with emails and alerts about the newest digital marketing technology. We do have some clients who want to stay on the…
Read MoreDoes the Perception of Your Brand Match Up to Your Expectations and Strategy? – Part II
How to refresh your brand In the July 2016 Solutions Magazine, we talked about the importance of doing a brand assessment through research and online tools to determine what your current brand perception is among your players, the general market, and your in-house teams. Now we’ll take a practical look at exactly how to refresh…
Read MoreRead This Before You Submit Your Marketing Budget
Does your fiscal year start October 1? Consider these questions before you put the finishing touches on your marketing budget! If your fiscal year starts on October 1, then chances are that you are in budget season, tackling the task of allocating resources to all of the marketing programs for 2017, from direct mail to…
Read MoreTake the Pain Out of Your New Website Project
Planning tactics to avoid time and money overages Whether you are building a new website for your casino or revamping your current one, it’s a daunting task, and typically not an inexpensive one. If you are the lucky one responsible for making it happen, there’s so much you can do that will save you time,…
Read MoreDoes the Perception of Your Brand Match Up to Your Expectations and Strategy?
How a brand is the personality of your casino, as seen through the eyes of the customer Brand awareness is number one among the top three priorities for 2016, according to marketing leaders worldwide. To be successful in achieving brand awareness, it’s essential that you’re able to use your brand to influence your target market.…
Read More