Nicole specializes in conducting database marketing assessments to maximize marketing returns through segmentation and programming. Since 2006, her partnership with Raving has taken her individually and as a team member, to over ninety Native American and commercial properties in the US, Canada and internationally. She’s also a sought-after speaker, trainer, and writer, whose main goal is to foster better relationships between companies and their customers.

With her help, she assists clients in creating omni-channel marketing campaigns that court their customers effectively: Nicole is an expert in bridging the gap between analytics, marketing strategy, and tactics. With her quantitative skills, she helps clients formulate analytical reports to monitor their results and use for decision making.

She is a recognized industry expert in free play and reinvestment strategies. Following her MBA from Pepperdine University, she became a Direct Marketing Manager for Harrah’s Las Vegas, Harrah’s Laughlin, and the Rio. In the last decade, she has crossed the country working with commercial and tribal casinos, getting to know the divergent needs of different gaming jurisdictions and locales.