Posts by Mark Astone
How to Use Video in Your Social Media Posts
Compelling videos make people stop, look & listen … So, why aren’t you using video in your social media posts? Mark Astone It seems like just yesterday that I was sharing tips with you about how to make your casino’s social media posts more engaging by using images. Then I wake up one day and…
Read MoreDigital Marketing Essentials
How to drive your casino customers through the door in 2016 So you use all the traditional media to talk to your gamer. You run radio, TV, and send out tons of direct mail. Seems like it’s working. But … are you missing a major channel? If you are not talking to your gamer with…
Read MoreThe Squirrel Factor of Social Media
Squirrel! Is Your Social Media Content Grabbing Attention? Like most of us, I’m really busy every day. But a few times a week, I “catch up” on my Newsfeed and favorite social channels to make sure that I haven’t missed anything “important” (like a picture of the largest litter of sheepdogs in the world). I…
Read MoreHow to Handle your Email Goof-ups
Email mistakes are not the end of the world … If you handle your response in the correct way! We have all seen it (and sometimes done it). You hit “send” on an email blast to your database that has a grammatical error or incorrect information in it! Take a deep breath … we’ll help…
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