Can You Breakup with Free Play?

How do we manage player expectations (and entitlement) to free play? The answer is not simply, “more free play.” Raving’s Data Analytics team answers this high-profile question, factoring in key areas of consideration to right-size reinvestment.

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Evaluate Your Loyalty Club with Analytics

Our loyalty clubs are one of the largest, and most costly, marketing arms of casinos. Are we evaluating their performance accurately and timely enough? Raving’s Data Analytics team weighs in.

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Raving Roundtable: Connecting Marketing and Tribal Council – How to Present Contracts and Budgets

As a casino leader or marketer navigating multi-million-dollar contracts and budgets, tune in to this webinar to know what to present when you’re asking for approval on your plan or new software. During this interactive session led by Raving Partner Chris Archunde – who has successfully navigated the intersection of marketing, finance, and tribal governance…

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Raving On Air: Chris Archunde Returns to Raving!

Raving CEO Deana Scott welcomes Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance. Chris is ready to develop confidence in marketing teams and provide outside perspective to grow your competitive marketing strategy.

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It’s Time to Present Your Plan to C-Suite or Tribal Council

Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance, gives us the “simple pimple” plan to prepare your presentation to stakeholders and Tribal council. Unlocking Success: The Golden Rule for Presenting Your Plan So, you’re on the agenda, what now? Well, here’s our #1 tip to present your marketing plan, budget or proposal: Preparation,…

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Raving Roundtable: Casino Marketing

From the recent Casino Marketing & Technology Conference, we’ve gathered a list of the top questions asked by casino marketing teams across the nation. In this 60-minute roundtable, prepare to get answers! From customer acquisition strategies to digital marketing tactics, database management to loyalty programs, our team is ready to listen and answer. Didn’t attend…

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When is it the Right Time to Outsource?

Chris Archunde, Raving Partner — Strategic Operations & Marketing Performance, tells us why she has chosen to outsource in the past and some of the signs to look for when it’s the best move for the organization.

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Walking the Walk: Using Gemba Walks to Optimize Your Gaming & Hospitality Business

Chris Faria: Hey everyone, it’s Chris here from Tribal Gaming and Hospitality Magazine. Welcome to another special edition of TG&H On Air. We are speaking with Mason and Jeff Gray, Raving’s Business Optimization team. Your expertise and your role, as Raving Partners, is to use foundational approaches of Lean Six Sigma to improve business efficiency and process…

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How to Impact Your Guests Today With the Most Powerful Gesture in the World

Hi. How ya doin? Nice to see you … Thanks for reading … How ya’ been? It really is a pleasure … And it’s very simple, these phrases. They all have one thing in common. They are greetings, or if you will … expressions of welcome. They have no other meaning, no hidden agenda, no…

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