About Raving

What Makes Us Unique?

Raving speaks casino gaming. We understand, from years of work on the casino floor, the challenges & sticky situations gaming executives face.  We pride ourselves on building custom programs that work for you.

Our team of experienced casino consultants assists casinos & hospitality companies worldwide in strategically improving their overall operations.

We share your passion for the industry: your guests and your employees. Furthermore, we deeply care about developing your key team members, be it talented Tribal members or committed employees, to help build your organization.

Having trained and worked with thousands of casino employees from senior management to frontline staff, we believe in the importance of ongoing education. Raving has been the industry-leader and shares our wealth of experience through conferences, including the annual Raving NEXT: Indian Gaming Analytics & Marketing Conference and Raving’s Loyalty and Player Development Conference. We also share through our weekly Industry Report and quarterly magazine, Tribal Gaming & Hospitality.

Steve Browne Player Development and Guest Service for Raving
Tami Jones - Raving Strategic Partner and VP Client Services CSG Direct
Justin Shank Raving Partner Social Media Marketing

Raving Ownership — Meet Deana and Brady Scott

Raving was incorporated in 1998 and quickly established itself as the leader in results-driven strategic marketing and guest service training. Our CEO, Deana Scott, along with her husband Brady Scott, an enrolled Coquille Tribal member, purchased Raving from gaming industry veteran and company founder, Dennis Conrad, on October 1, 2017.

Deana’s relationship with Raving began nearly twenty years ago as a repeat client, eventually joining the team as a consultant, prior to purchasing the company. With her vast marketing and operations background in the casino industry, Deana has expanded Raving’s reach and expertise to assist casinos in today’s ultra-competitive and technology-driven environment.

Dennis Conrad, President Emeritus of Raving

Dennis Conrad handed over the reins to the Scotts, after 20 years of building Raving’s trusted team of talented, dedicated and experienced professionals. Dennis is known in the industry for understanding what motivates the gaming customer and his passion for education and gaming.

Dennis has over four decades of experience in the gaming industry, having held a number of senior level positions in the past at Harrah’s Entertainment Inc. and Circus Circus Enterprises/Mandalay Resort Group.

He’s the author of “Conrad’s Corners: Observations on Casinos, Marketing and Life” (2004) and “Conrad on Casino Marketing” (2009), as well as a longtime marketing columnist for Casino Journal and he received Casino Journal’s Marketing Lifetime Achievement Award in 2015.


Tribal Gaming Experience & Native American Preference

Raving is a Native-owned company. For the last two decades, Raving has partnered with over 137 Tribal Nations and tribal enterprises and 65 Commercial properties along with First Nations throughout Canada. Our commitment to Indian Country creates the foundation of our Raving philosophy to enrich the lives of those we serve.

As an active Associate Member of the National Indian Gaming Association since 2002, we’ve conducted workshops annually on their behalf. Raving and its partners are also active supporters and requested speakers of the many regional Indian Gaming tradeshows, including National Native American Human Resources Association (NNHARA), Oklahoma Indian Gaming Association (OIGA), Washington Indian Gaming Association (WIGA) and Northeastern Oklahoma Indigo Sky Expo (NOISE).

We believe in the spirit of giving and the importance of creating a positive impact on future generations. Through our partnership with the Notah Begay III Foundation, we are committed to using our relationships in gaming to raise funds and awareness for their critically important work ensuring Native children achieve their full potential by advancing cultures of Native American community health.